What the 2020 Ford Explorer TV commercial - Lo desconocido is about.

The 2020 Ford Explorer TV spot titled "Lo desconocido" ("The Unknown" in English) is an exhilarating and visually stunning advertisement that showcases the SUV's advanced features and capabilities. The ad is primarily targeted towards the Spanish-speaking market, and it highlights the concept of "exploration" and the desire for adventure that the Ford Explorer embodies.

The ad begins with a close-up shot of a male driver's face as he sets off on a journey, unsure of what lies ahead. As the camera pans out, we see the Ford Explorer navigating through rugged terrain and challenging environments, including steep inclines, rocky terrain, and deep, muddy pools. The spot features stunning aerial shots of the SUV navigating through different landscapes, including deserts, forests, and mountains, and shows the vehicle handling every obstacle with ease.

Throughout the ad, the driver's voiceover speaks in Spanish, highlighting some of the Explorer's key features, including its terrain management system, intelligent 4WD capabilities, and advanced safety features. The ad also features a brief shot of the Ford Co-Pilot360™ suite of safety features, highlighting the brand's commitment to safety and security.

In its final moments, the ad closes with the driver confidently traversing a narrow bridge, with the Ford Explorer appearing to conquer the unknown, uncertain, and unexplored territories.

Overall, the 2020 Ford Explorer TV spot titled "Lo desconocido" offers an excellent mix of action, adventure, and technical descriptions to showcase the vehicle's technology, safety, and capability features. The ad is a visually stunning masterpiece that would capture the attention of any SUV lover, and it effectively reflects the Ford Explorer's dependability and ability to power through uncertain paths.

2020 Ford Explorer TV commercial - Lo desconocido produced for Ford was first shown on television on December 10, 2019.