The American Lung Association is a non-profit organization that was founded in 1904 to fight against lung disease and to promote good lung health. The organization is dedicated to improving the qualit...
The American Lung Association has recently released a groundbreaking TV spot that highlights the importance of lung cancer biomarker testing. This 30-second ad emphasizes the need for patients with lung cancer to undergo biomarker testing in order to receive personalized and targeted treatment options.
The spot begins with an image of a lone figure in a hospital bed, surrounded by doctors and medical equipment. A somber voiceover explains that lung cancer is one of the deadliest and most common forms of cancer, but that new testing methods can help doctors tailor treatments to the individual patient.
As the camera zooms in on the patient's face, the voiceover continues to explain how biomarker testing can identify specific genetic mutations that may be causing the cancer, allowing doctors to prescribe medications that target those mutations directly. This approach can not only improve the patient's outcome, but also reduce the risk of side effects.
Finally, the spot ends with a call to action: "Ask your doctor about biomarker testing for lung cancer."
Overall, the American Lung Association's TV spot is a compelling and informative piece that raises awareness about the potential benefits of biomarker testing. By encouraging patients to take an active role in their treatment, the ad aims to help more people survive this devastating disease.
American Lung Association TV commercial - Lung Cancer Biomarker Testing produced for American Lung Association was first shown on television on June 8, 2021.
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