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American Heart Association TV commercial - Control Your Blood Pressure
American Heart Association

Founded in 1924, the American Heart Association (AHA) is a non-profit organization dedicated to the fight against cardiovascular disease and stroke. With its headquarters in Dallas, Texas, the AHA has...

What the American Heart Association TV commercial - Control Your Blood Pressure is about.

American Heart Association TV commercial - Control Your Blood Pressure

The American Heart Association has recently released a new TV spot titled 'Control Your Blood Pressure'. The spot highlights the importance of managing high blood pressure, which is a major risk factor for heart disease and stroke.

The spot features several individuals going about their daily lives, but on closer inspection, we see their blood pressure readings displayed next to them. Some of the readings are dangerously high, emphasizing the silent nature of high blood pressure and the need for regular monitoring.

The tagline of the spot is 'Control Your Blood Pressure or It Will Control You' reinforcing the message of taking action to manage one's blood pressure through lifestyle changes and medication if needed.

The spot concludes with a call to action encouraging viewers to visit the American Heart Association's website for information on healthy living and blood pressure management.

Overall, the 'Control Your Blood Pressure' TV spot effectively raises awareness of the importance of blood pressure management and encourages viewers to take action towards a healthier lifestyle.

American Heart Association TV commercial - Control Your Blood Pressure produced for American Heart Association was first shown on television on May 23, 2016.

Frequently Asked Questions about american heart association tv spot, 'control your blood pressure'

High blood pressure is a 'silent killer.' When left untreated, the damage that high blood pressure does to your circulatory system is a significant contributing factor to heart attack, stroke and other health threats.

A target blood pressure of less than 130/80 mm Hg is recommended for adults with confirmed hypertension and cardiovascular disease, or a 10-year atherosclerotic cardiovascular disease risk of 10% or more.

Make changes that matter:

  1. Eat a well-balanced diet that's low in salt.
  2. Limit alcohol.
  3. Enjoy regular physical activity.
  4. Manage stress.
  5. Maintain a healthy weight.
  6. Quit smoking.
  7. Take your medications properly.
  8. Work together with your health care professional.

Normal pressure is 120/80 or lower. Your blood pressure is considered high (stage 1) if it reads 130/80. Stage 2 high blood pressure is 140/90 or higher. If you get a blood pressure reading of 180/110 or higher more than once, seek medical treatment right away.

Normal blood pressure for most adults is defined as a systolic pressure of less than 120 and a diastolic pressure of less than 80. Elevated blood pressure is defined as a systolic pressure between 120 and 129 with a diastolic pressure of less than 80.

Adults 18–79 y, primary SBP/DBP goal <140/90 mm Hg; if treatment well tolerated target SBP/DBP <130/80 mm Hg but not SBP <120 mm Hg or DBP <70 mm Hg. For adults with isolated systolic hypertension, target SBP lowering, albeit cautiously. In adults ≥80 y, target SBP/DBP <140/90 mm Hg, if well tolerated.

Make changes that matter:

  1. Eat a well-balanced diet that's low in salt.
  2. Limit alcohol.
  3. Enjoy regular physical activity.
  4. Manage stress.
  5. Maintain a healthy weight.
  6. Quit smoking.
  7. Take your medications properly.
  8. Work together with your health care professional.

Aim to eat a diet that's rich in:

  1. Fruits.
  2. Vegetables.
  3. Whole grains.
  4. Low-fat dairy products.
  5. Skinless poultry and fish.
  6. Nuts and legumes.
  7. Non-tropical vegetable oils.

For most people, blood pressure readings should be lower than 140/90 mmHg when measured in the doctor's office. At home, your blood pressure should generally be below 135/85 mmHg.

Guidelines for blood pressure targets in older adults differ among medical organizations. The American College of Cardiology (ACC) and the American Heart Association (AHA) updated their guidelines in 2017 to recommend men and women who are 65 or older aim for a blood pressure lower than 130/80 mm Hg.

Table 5.1: Estimated Blood Pressure Ranges (mm Hg)

AgeSystolic RangeDiastolic Range
Adolescent (14–18 years)90–12050–80
Adult (19–40 years)95–13560–80
Adult (41–60 years)110–14570–90
Older adult (61 and older)95–14570–90

What is Normal Blood Pressure by Age?

WomenMen
18-39 years110/68 mm Hg119/70 mm Hg
40-59 years122/74 mm Hg124/77 mm Hg
60+ years139/68 mm Hg133/69 mm Hg
Nov 4, 2022

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Agenices

Agenices of the American Heart Association TV Spot, 'Control Your Blood Pressure'

American Heart Association TV commercial - Control Your Blood Pressure
Accent Marketing

Accent Marketing is a Louisville-based company that specializes in customer engagement solutions for various industries. The company was founded in 1993 and has since grown to become a leading provide...

American Heart Association TV commercial - Control Your Blood Pressure
Crispin Porter Bogusky

Crispin Porter Bogusky is a global advertising agency that was founded in 1988 by Sam Crispin. Based in Boulder, Colorado, the company has since grown to become one of the most successful and well-kno...

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