What the Porsche Taycan Super Bowl 2020 TV commercial - The Heist is about.

In 2020, Porsche made an extravagant entrance into the Super Bowl commercial scene with their TV spot titled "The Heist." Set to the captivating beats of Gramatik & Balkan Bump's song, this ad took viewers on a thrilling journey that showcased the sleek and electrifying Porsche Taycan.

The commercial begins with an underground vault containing a precious cargo, which is soon revealed to be the all-new Porsche Taycan, an electric sports car built for revolutionizing the road. As the Taycan sits locked away, a group of iconic Porsche cars prepares to orchestrate an audacious heist to liberate their electrifying comrade.

The scene shifts to a meticulously planned operation, where these classic Porsche models, including the iconic 917, 918 Spyder, and 911 GT2 RS, are brought to life. With every engine growl and screeching tire, the cars work together to execute their mission flawlessly.

Through narrow alleyways and winding city streets, the team of Porsches showcases their dynamic capabilities, leaving bystanders in awe. Their synchronized maneuvers demonstrate the incredible power and unrivaled performance of the brand's automotive lineage.

Meanwhile, the security guards responsible for protecting the coveted Taycan are left speechless as they witness the breathtaking spectacle unfolding before their eyes. It becomes clear that the ad aims to convey the idea that Porsche's legacy is built on the pursuit of adrenaline, precision, and the relentless pursuit of engineering excellence.

As the heist progresses, the Porsches burst through the vault's entrance, creating a stunning visual display of power and dominance. The gates are no match for the masterful engineering and design as the Taycan joins its fellow Porsche companions.

The commercial concludes with the Taycan and its newfound freedom, representing the brand's dedication to breaking the conventions of the automotive industry. With the song "Let Me Know You Need Me" by Gramatik & Balkan Bump pulsating in the background, the ad leaves viewers with a feeling of exhilaration and the desire to be a part of Porsche's electrifying future.

Ultimately, Porsche's Super Bowl 2020 TV Spot, 'The Heist,' served as a grand introduction for the Porsche Taycan, showcasing its revolutionary design, unmatched performance, and unwavering spirit. The ad captivated audiences and reminded them that Porsche continues to push boundaries, redefine expectations, and inspire the world of electric vehicles.

Porsche Taycan Super Bowl 2020 TV commercial - The Heist produced for Porsche was first shown on television on February 1, 2020.