What the 2016 American Black Film Festival TV commercial - Culture is about.

The 2016 American Black Film Festival TV spot titled 'Culture' is an excellent depiction of the African American community's cultural heritage and its significance. The commercial features the illustrious rapper and actor, Common, who recites a powerful spoken-word poem about black culture's resilience and triumph in the face of societal oppression.

As Common's deep voice fills the air, the TV spot shows stunning visuals of black people shaping their culture and influence in America, from art, music, and literature, to sports, film, and social activism. Within the 30 seconds of the advert, it becomes clear that African American culture is not just a concept, but a way of life, and at the heart of it all is the community's unyielding spirit.

The TV spot speaks to the American Black Film Festival's essence, which goes beyond just celebrating black filmmakers and actors; it celebrates black people's entire spectrum and their contributions to American culture. The message of the spot is affirming, encouraging and empowering. It aims to instill a sense of pride and understanding of the significance of black influence in every aspect of American society.

In conclusion, the 2016 American Black Film Festival TV spot titled 'Culture' Featuring Common is a powerful and inspiring depiction of African American culture and its value in American society. The TV spot serves not only to promote the American Black Film Festival but also to uplift the community and celebrate its culture and heritage.

2016 American Black Film Festival TV commercial - Culture produced for American Black Film Festival (ABFF) was first shown on television on April 30, 2016.