What the Scotch Brite TV commercial - The Family is about.

Scotch Brite's TV spot, "The Family," depicts the often-chaotic life of a busy family. As the camera pans across different scenes in the family's home, we see kids playing video games, parents cooking dinner, and laundry piling up in the corner. The tagline, "Life's messy, clean it up with Scotch Brite," appears on the screen, indicating that the family turns to Scotch Brite products to keep their home clean and tidy despite the chaos of day-to-day life.

The ad follows the family's journey through different moments of their daily routine, with messes and spills happening left and right. However, every time there's a mess, a family member comes to the rescue with a Scotch Brite product, and the mess is quickly cleared away. In one scene, for example, a child spills juice on the carpet, and the mom immediately grabs a Scotch Brite sponge and wipes away the stain.

What's interesting about this ad is how it depicts the role that Scotch Brite plays in the family's life. It's not just another cleaning product; it's a reliable, trustworthy friend that's always there to help when things get messy. This sentiment is underscored by the warm, loving tone of the ad, which shows the family members working together to solve problems and make life a little easier for one another.

Overall, "The Family" is a heartwarming, relatable ad that speaks directly to the realities of modern family life. It's a reminder that even when things get chaotic and messy, there are products like Scotch Brite that can help us navigate those challenges with ease and grace.

Scotch Brite TV commercial - The Family produced for Scotch Brite was first shown on television on May 11, 2014.