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Advertisers of the DASANI Sparkling TV Spot, 'The Ritual'

DASANI Sparkling TV commercial - The Ritual
DASANI

IntroductionDasani is a bottled water brand that is owned and distributed by the Coca-Cola Company. It was launched in the year 1999 in the United States and has since grown to become one of the most...

What the DASANI Sparkling TV commercial - The Ritual is about.

DASANI Sparkling TV commercial - The Ritual

The DASANI Sparkling TV spot, 'The Ritual,' is a creative and engaging piece of advertisement that showcases the brand's sparkling water product through an imaginative approach.

The TV spot starts by introducing the viewer to a group of people gathered around a table, all dressed in elegant clothes, and holding a can of DASANI Sparkling. They all start performing a ritualic dance that is a symbol of celebrating the bubbling effervescence and crisp taste of the product.

As the camera progresses, we see the dancers moving in slow motion, and their movements are beautifully choreographed to the beats of the jazzy music playing in the background. We see the cans of DASANI Sparkling sparkling as the dancers move, which creates a visually striking effect.

The voice-over explains that DASANI Sparkling is an upgrade to the everyday ritual of drinking water, and it helps people celebrate the small moments in their lives in a fun and flavorful way.

Overall, 'The Ritual' is an excellent example of how creativity and imagination can be used to showcase a product, and it does an exceptional job of creating an emotional connection with its target audience. The TV spot is beautifully executed, and it successfully communicates the brand's key messaging while also being entertaining and engaging. The DASANI Sparkling TV spot, 'The Ritual,' is a must-watch for anyone who appreciates good advertising.

DASANI Sparkling TV commercial - The Ritual produced for DASANI was first shown on television on May 24, 2015.

Frequently Asked Questions about dasani sparkling tv spot, 'the ritual'

DASANI® Sparkling is a flavored, unsweetened, zero calorie, sparkling water beverage. Everyone is looking for ways to stay hydrated throughout the day. Adding bubbles and a hint of flavor offers another fun, tasty option to drink up.

AHA will replace Coca-Cola's existing Dasani-branded sparkling waters, but you won't find yet another plain berry or lime soda this go around. And whether you're already a LaCroix apologist or still just aren't that impressed by sparkling water, Coca-Cola promises to lure you in with its unexpected flavor offerings.

Purified & Mineral Enhanced Water | DASANI® DASANI water is purified and enhanced with a proprietary blend of minerals to give it the clean, fresh taste you want from water. And it's packaged in 100% recyclable* bottle for you to refill, reuse and recycle.

Both Chanel and Supreme are working for UPS, and Dasani became the first person in her immediate family to graduate high school. She's now studying business at a community college, feeling hopeful about her life, and hitting milestones that no one in her family has before.

DASANI is a brand of purified water manufactured and distributed by The Coca-Cola Company®. How is DASANI made? To create DASANI water, we start with the local water supply, which is then filtered for purity using a state-of-the-art process called reverse osmosis.

The Coca-Cola Company created the name Dasani for its brand-new bottled water in 1999. It doesn't have any meaning or greater significance behind it - Dasani was chosen because "the name is relaxing and suggests pureness and replenishment," according to consumer testing.

Not All Water Is Equal: 7 Healthiest Types of Water to Drink

  • Best Overall: Structured Water
  • Most Convenient and Economical: Tap Water.
  • Best Mineral Enrichment: Mineral Water.
  • Most Pristine Source: Spring or Glacier Water.
  • Purest, Contaminant-Free Form: Distilled Water.

After Dasani's family left the homeless shelter, she was accepted to the Milton Hershey School, a tuition-free boarding school for low-income children in Pennsylvania.

It was found that one of the things Dasani had, that tap water didn't, was 10mg per litre of Bromate. This is an illegal amount of a potentially cancer-causing ingredient. When this became public, half a million bottles were immediately recalled. In summary, the launch of Dasani was a failure.

AHA will replace Coca-Cola's existing Dasani-branded sparkling waters, but you won't find yet another plain berry or lime soda this go around. And whether you're already a LaCroix apologist or still just aren't that impressed by sparkling water, Coca-Cola promises to lure you in with its unexpected flavor offerings.

Dasani (/dəˈsɑːni/) is an American brand of bottled water created by the Coca-Cola Company, launched in 1999. It is one of many brands of Coca-Cola bottled water sold around the world. The product is filtered and bottled.

"Through detailed analysis, we discovered that our product did not meet our quality standards. Because of the high level of bromide contained in the calcium chloride, a derivate of bromide, bromate, was formed at a level that exceeded UK legal standards.

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Actors

Actors who starred in DASANI Sparkling TV Spot, 'The Ritual'

Brianne Davis photo
Agenices

Agenices of the DASANI Sparkling TV Spot, 'The Ritual'

DASANI Sparkling TV commercial - The Ritual
Lambesis, Inc.

Lambesis, Inc is a full-service advertising agency based in San Diego, California, founded by Chad Robley in 2003. The agency focuses on creating unconventional and innovative advertising campaigns fo...

DASANI Sparkling TV commercial - The Ritual
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

DASANI Sparkling Berry
DASANI Sparkling Black Cherry
DASANI Sparkling Lemon
DASANI Sparkling Lime
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