What the Orkin TV commercial - Craft is about.
The Orkin TV spot "Craft" is a creative advertisement that showcases the company's expertise in pest control. The ad begins with a man wearing a full ant costume laughing hysterically as he makes his way through an office space. As he moves from desk to desk, we see the chaos and destruction that the ants have caused. The office workers are frantic, and papers and equipment are scattered everywhere.
Suddenly, an Orkin technician appears on the scene in a clean and crisply ironed uniform. He quickly takes charge, pulling out a tablet and assessing the situation. As he moves through the office, spraying and identifying the source of the infestation, we see the calm and professionalism of the Orkin team in action. The workers are relieved, and the office is quickly restored to order.
The "Craft" TV spot is an excellent example of how a company can use creativity to showcase their expertise and services. By using an ant costume and a chaotic office, Orkin draws attention to the seriousness of pest infestations while emphasizing the importance of hiring a professional to handle the situation. Additionally, the ad highlights Orkin's commitment to quality and exceptional customer service, which are essential elements of their brand. Overall, the "Craft" TV spot is a clever and engaging advertisement that effectively communicates Orkin's message to viewers.
Orkin TV commercial - Craft produced for
Orkin
was first shown on television on April 18, 2021.
Frequently Asked Questions about orkin tv spot, 'craft'
Ben Milliken
The campaign, from DDB Chicago, uses humour to contrast the difference between a 'pro' in a different field and an Orkin Pro. The agency teamed up with professionals in Tennis (Rianna Valdes), Fishing (Ben Milliken), and Dance (Owen Luebbers) to demonstrate that when it comes to pests, not all pros are equal.
Orkin pest control service was founded by Otto Orkin, a Latvian immigrant who spent his early life killing rats on his family farm in Pennsylvania.
In 1901, 14-year-old Pennsylvania farm boy Otto Orkin developed a rodenticide to protect his family's farmhouse. The son of Latvian immigrants, Otto's job was to make sure rodents didn't ruin any of the family farm's stock. He knew to capture a pest, you had to think like a pest.
Jewish (eastern Ashkenazic): patronymic from the Yiddish male personal name Orke a pet form of Aaron + the Slavic possessive suffix -in.
boy Otto Orkin
In 1901, 14-year-old Pennsylvania farm boy Otto Orkin developed a rodenticide to protect his family's farmhouse. The son of Latvian immigrants, Otto's job was to make sure rodents didn't ruin any of the family farm's stock. He knew to capture a pest, you had to think like a pest.
Rentokil is the world's largest pest control company, offering the broadest, most advanced range of pest control solutions and services in the industry.
Rollins, Inc. (NYSE:ROL), Sodexo S.A. (OTCMKTS:SDXAY), Ecolab Inc. (NYSE:ECL), and Reckitt Benckiser Group plc (OTCMKTS:RBGLY) are some of the biggest pest control companies in the world. Click to continue reading and see 5 Biggest Pest Control Companies in the World.
Founded in 1901, Orkin has more than 120 years of experience in the pest control industry, specializing in protection against common pests, including termites, rodents, and insects.
Jewish (eastern Ashkenazic): patronymic from the Yiddish male personal name Orke a pet form of Aaron + the Slavic possessive suffix -in.
Top 9 Pest Control Companies - Reviews
- Orkin.
- Aptive Environmental.
- Rentokil companies.
- Truly Nolen.
- Mosquito Joe.
- Arrow Exterminators.
- Bulwark Exterminating.
- Terminix.
The largest pest control company in the US is Ecolab, with a revenue of $14.2 billion. As of 2023, the US pest control industry has a market size of $26.2 billion.
Aptive Environmental
Aptive Environmental
With a presence in more than 5,000 cities, Aptive Environmental is considered one of the fastest-growing pest control companies in North America. The company specializes in dealing with a broad range of pests, including rodents, ants, bed bugs, termites, and mosquitoes.