Envolver Lay's has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star's hit song “Envolver,” per a press release.

As part of the campaign, the brand released a new spot titled “Beat of Joy,” featuring Latin Grammy-nominated artist Anitta and a remix of her song “Envolver.”

artist Anitta The commercial features global superstar, Best New Artist GRAMMY® and multiple Latin GRAMMY®-nominated artist Anitta and celebrates the beauty and diversity of the Latino community, set to a remix of her record-breaking hit "Envolver."

As for Shakira, three decades into her career the Queen of Latin music is still one of the region's most popular stars, and she began a partnership with Lays this year, making a cinematic ad centering on a high-speed car chase. So what might seem like an unusual team-up is a natural one from the brand's perspective.

Anitta By Jon Springer. Published on January 17, 2023. Lay's is celebrating Latino culture with a “Stay Golden” commercial starring Anitta, who performs a remix of her hit “Envolver” - powered by real potatoes.

As one might expect, Morrison sings an altered version of his 1996 hit “Return of the Mack,” which includes many mentions of Doritos, Cheetos and Lay's. The spot is scheduled to air nationwide. This isn't the first time Frito-Lay has turned to music to help sell its products.

The star-studded TV commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks and PepsiCo beverages are served.

The new ad, called 'Down for everything,' features singer-songwriter Thomas Rhett, who has been nominated for five Grammy Awards and was the 2021 Academy of Country Music Male Artist of the Year.

The star-studded TV commercial directed by Superprime Films' Rick Famuyiwa, brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks ...

Doritos Sweet & Tangy BBQ Super Bowl 2023 TV Spot, 'Jack's New Angle' Featuring Jack Harlow, Song by Anita Ward.

As a part of the campaign, Frito-Lay Variety Packs have also teamed up with legendary R&B singer, Mark Morrison, to reimagine his 90s hit, "Return of the Mack." In a new television commercial released today, Morrison will "Turn Up the Snacks," showing viewers how everyday moments with Frito-Lay Variety Packs can be ...

Return of the snacks. Because '90s nostalgia seems to be here to stay, snack giant Frito-Lay has partnered with British R&B artist Mark Morrison for a new television commercial promoting the company's variety pack.