San Pellegrino is a renowned Italian beverage company that specializes in the production of sparkling mineral water, soft drinks, and fruit beverages. With a rich history dating back to 1899, the comp...
The San Pellegrino TV spot titled "Tasteful Moments" is a visually stunning commercial set in the scenic Italian countryside. The spot features Empire of the Sun's upbeat, electronic pop anthem "Walking on a Dream" as the soundtrack, which perfectly complements the bright colors and luxurious settings depicting the perfect summer day in Italy.
The TV ad opens with an aerial shot of a grand Italian villa, nestled in the rolling hills of the Italian countryside. The camera then pans down to reveal a young couple, elegantly dressed, sitting in a beautifully manicured garden overlooking a stunning landscape. The couple is savoring a San Pellegrino beverage as they soak up the sun and the views.
The commercial then transitions to a series of vignettes of people from different walks of life enjoying San Pellegrino in various beautiful settings. We see a group of friends enjoying a picnic in a vineyard; a family having a BBQ on a balcony overlooking the sea; a group of young people relaxing by a clear blue pool, and several other scenes that showcase the luxurious and indulgent moments that San Pellegrino can be a part of.
The final shot shows a group of well-dressed young Italians sitting outside of a boat cafe, laughing and enjoying the good life, with the San Pellegrino logo prominently displayed in the background.
Overall, the San Pellegrino TV spot titled "Tasteful Moments" is a feast for the eyes and ears. The stunning visuals coupled with Empire of the Sun's upbeat track creates a mood of indulgence, pleasure, and luxury – perfectly in line with the San Pellegrino brand.
San Pellegrino TV commercial - Tasteful Moments produced for San Pellegrino was first shown on television on May 4, 2020.
"High and Low" by Empire of the Sun
"High and Low" is a song by the Australian electronic music duo Empire of the Sun. It was released on September 22, 2016, as the lead single from their third studio album, "Two Vines." The song was written by Luke Steele and Nick Littlemore , who are the members of the band.
Meaning of the Song
Nick Littlemore explained that the song is about the power of imagination and how it can take you to a place of ecstatic madness. The lyrics speak about the experience of being young and carefree, taking risks, and living life to the fullest. The song aims to capture the bravery and innocence of youth and the importance of holding onto that spirit throughout life.
Reception
The song was well-received by critics and audiences alike. It peaked at number 18 on the Australian ARIA Singles Chart and reached the top 10 on the Billboard Dance/Electronic Digital Song Sales chart in the United States.
Music Video
The music video for "High and Low" was directed by Empire of the Sun frontman Luke Steele and features the duo floating through a surreal, futuristic landscape while singing about cosmic love. The video was praised for its visually stunning imagery and creative direction.
Overall, "High and Low" is a popular and well-regarded song by Empire of the Sun that celebrates the power of imagination and the joyful spirit of youth.
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