San Pellegrino is a renowned Italian beverage company that specializes in the production of sparkling mineral water, soft drinks, and fruit beverages. With a rich history dating back to 1899, the comp...
San Pellegrino, the iconic Italian brand known for its sparkling mineral water, has enchanted audiences once again with their captivating television spot titled 'Tasteful Moments: Blood Orange'. Set against a backdrop of vibrant colors and a lively atmosphere, this commercial transports viewers into a world of taste, sophistication, and indulgence.
The TV spot opens with a sweeping aerial shot of the picturesque Italian countryside, where lush orange groves stretch endlessly towards the horizon. As the camera zooms in, we are introduced to an elegant young woman, radiating confidence and allure. She walks through the orchard, plucking a juicy blood orange from a tree and bringing it to her lips. The first bite triggers a cascade of sensations as the tangy, sweet flavors explode on her taste buds.
Accompanying this sensational visual journey is the dazzling music of Empire of the Sun, an Australian electronic music duo known for their innovative and eclectic sound. As their electrifying song plays, the energy of the commercial intensifies, matching the vibrant visuals and elevating the entire experience.
As the commercial progresses, we witness the woman's adventure unfold. She moves through scenes that showcase San Pellegrino's commitment to tasteful experiences. Whether it's a lively outdoor market where fresh ingredients are selected, or an elegant banquet table adorned with mouthwatering dishes and perfectly poured glasses of San Pellegrino, every moment is an exquisite celebration of taste and refinement.
The 'Tasteful Moments: Blood Orange' TV spot creates an immersive experience that not only stimulates the senses but also invites viewers to indulge in life's most delightful moments. The combination of visually stunning imagery, the captivating music of Empire of the Sun, and the essence of San Pellegrino brings forth an imaginative narrative that resonates with both the brand's legacy and the desires of its audience.
In the final moments of the commercial, the woman takes a sip of San Pellegrino's blood orange sparkling water, her expression filled with satisfaction and delight. The screen fades to black, leaving viewers with a lingering taste of the Italian countryside, the vibrant flavors of blood oranges, and an insatiable thirst for the extraordinary.
As the credits roll and the ad concludes, San Pellegrino's 'Tasteful Moments: Blood Orange' TV spot remains etched in the minds of audiences, reminding them of the brand's dedication to elevating the everyday and transforming it into something exceptional.
San Pellegrino TV commercial - Tasteful Moments: Blood Orange produced for San Pellegrino was first shown on television on November 18, 2020.
"High and Low" by Empire of the Sun
"High and Low" is a song by the Australian electronic music duo Empire of the Sun. It was released on September 22, 2016, as the lead single from their third studio album, "Two Vines." The song was written by Luke Steele and Nick Littlemore , who are the members of the band.
Meaning of the Song
Nick Littlemore explained that the song is about the power of imagination and how it can take you to a place of ecstatic madness. The lyrics speak about the experience of being young and carefree, taking risks, and living life to the fullest. The song aims to capture the bravery and innocence of youth and the importance of holding onto that spirit throughout life.
Reception
The song was well-received by critics and audiences alike. It peaked at number 18 on the Australian ARIA Singles Chart and reached the top 10 on the Billboard Dance/Electronic Digital Song Sales chart in the United States.
Music Video
The music video for "High and Low" was directed by Empire of the Sun frontman Luke Steele and features the duo floating through a surreal, futuristic landscape while singing about cosmic love. The video was praised for its visually stunning imagery and creative direction.
Overall, "High and Low" is a popular and well-regarded song by Empire of the Sun that celebrates the power of imagination and the joyful spirit of youth.
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GroupM is a global media investment group that specializes in advertising and marketing services. The company is a subsidiary of WPP, a leading advertising and communications group based in London, En...