Raid is a brand of insecticide that is known for its effectiveness in eliminating pests. The company behind Raid is SC Johnson, a multinational manufacturer of household cleaning and consumer products...
In a dimly lit kitchen, a family of ants and roaches scurry across the countertops, causing a wave of panic and frustration within the household. The camera zooms in, capturing the chaos and presenting the scene as if it were a looming crisis.
As the tension rises, a heroic figure emerges from the shadows - a can of Raid Ant & Roach Killer. With a swift and confident motion, the capable hand grabs the can and brings it to the forefront, ready to battle the insect invasion.
With a dramatic pause, the voiceover begins: "In a world overrun by pests, the choice is clear: never choose to coexist," The screen transitions to a split-screen, displaying one side with an invaded kitchen and the other side with a gleaming, pristine kitchen free of insects.
The commercial proceeds to showcase the power and effectiveness of Raid Ant & Roach Killer. The product is depicted as a superhero, obliterating the pests with each press of the nozzle. The insects are sent scurrying, defeated by the unstoppable force of this remarkable formula.
As the ad continues, the camera captures the relief and satisfaction on the faces of the family. A mother rejoices as she prepares meals without fear of contamination, while a boy grins as he no longer wakes up to ants crawling on his pillow. Even the family pet, a curious cat, is seen contently exploring a now pest-free living room.
The commercial concludes with an empowering message: "Raid Ant & Roach Killer. The ultimate defender against unwanted intruders. Take back your home. Never choose to tolerate pests."
With a final shot of Raid Ant & Roach Killer prominently displayed on the screen, the ad instills confidence in viewers, assuring them that they can tackle any pest problem with this powerful solution. The message is clear, making viewers aware that they hold the power to protect their homes and regain control.
In just thirty seconds, this dynamic TV spot delivers a captivating narrative, presenting Raid Ant & Roach Killer as the hero in the battle against household pests. With its striking visuals, strong message, and empowered tone, it leaves viewers feeling inspired, motivated, and ready to conquer any insect invasion that threatens their home.
Raid Ant & Roach Killer TV commercial - Never Choose produced for Raid was first shown on television on May 15, 2019.
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