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Abreva TV commercial - Act on It
Abreva

Abreva Company OverviewAbreva is a brand of cold sore treatment products manufactured by GlaxoSmithKline (GSK), a global healthcare company. The company was founded in 2000 and is headquartered in th...

What the Abreva TV commercial - Act on It is about.

Abreva TV commercial - Act on It

Title: Abreva TV Spot: 'Act on It'

Introduction:In the world of advertising, TV spots play a crucial role in capturing the attention of viewers and promoting products or services effectively. One such memorable TV spot is Abreva's 'Act on It.' This commercial showcases the brand's commitment to helping people take control of their cold sore outbreaks and confidently face the world. Let's delve into the details of this captivating Abreva TV spot and discover the key aspects that make it stand out.

Body:1. The Hook:The Abreva TV spot 'Act on It' unfolds with a captivating hook that instantly grabs the viewers' attention. Whether it's a close-up shot of a person's mouth with an active cold sore or a catchy phrase, the ad's opening scene establishes an emotional connection with the viewers. It resonates with those who have experienced the discomfort and self-consciousness that cold sores can bring.

2. Empowering Visuals:The 'Act on It' TV spot employs powerful visual storytelling techniques to convey its message effectively. As the commercial progresses, the scene transitions from gloomy and colorless to vibrant and lively. This creative choice symbolizes a transformation from the negative impact of cold sores to a brighter, more confident future.

3. Relatable Narration:Accompanied by a compelling voiceover, the Abreva TV spot cleverly weaves relatable storytelling into its narrative. The voiceover communicates the challenges and frustrations individuals face when dealing with cold sores, emphasizing the importance of taking immediate action. It encourages viewers to choose Abreva as their trusted solution, highlighting the brand's expertise and proven results.

4. Real-life Testimonials:To create an authentic connection with the audience, the 'Act on It' TV spot incorporates real-life testimonials from people who have successfully used Abreva. These testimonials offer personal stories of individuals who have experienced the debilitating effects of cold sores and found relief through the product. This humanizes the brand and instills a sense of trust and reliability in potential consumers.

5. Call to Action:The Abreva TV spot concludes with a strong call to action, urging viewers to take action and combat their cold sores with Abreva. This encourages immediate response and motivates viewers to seek out the product confidently. By empowering viewers to confront their cold sores head-on, Abreva positions itself as the go-to solution for those in need.

Conclusion:The 'Act on It' TV spot by Abreva is a compelling advertisement that effectively captures the attention of viewers. Through its emotionally charged storytelling, relatable narration, and real-life testimonials, Abreva conveys a strong message of empowerment and the importance of taking control of cold sore outbreaks. This impactful commercial encourages viewers to trust Abreva as a reliable solution and motivates them to act swiftly. By leaving a lasting impression on audiences, the 'Act on It' TV spot has successfully positioned Abreva as a leading brand in the realm of cold sore relief.

Abreva TV commercial - Act on It produced for Abreva was first shown on television on September 30, 2018.

Frequently Asked Questions about abreva tv spot, 'act on it'

Abreva® Cream contains 10 percent docosanol, which blocks the herpes simplex virus from entering healthy skin cells, inhibiting its growth based on laboratory studies i. Abreva cold sore cream has been clinically proven to reduce healing time, as well as symptoms such as pain and burning, itching or tingling.

ACT EARLY AND APPLY ABREVA® OFTEN At the first sign of cold sore (when you feel the “tingle”), apply nonprescription Abreva® Cream. When done so, it is clinically proven to heal a cold sore in 2½ days*. *Median healing time 4.1 days.

The product of years of rigorous scientific study, Abreva Cream works fast by penetrating deep into the skin*** to target the virus that causes cold sores. It blocks the cold sore virus from entering surrounding cells and reduces the duration of pain, burning, itching and/or tingling.

Abreva works quickly by penetrating deep into the skin to the source of the spreading virus.

It's the only nonprescription cold sore medicine approved by the FDA to shorten healing time. When applied at the first sign, Abreva® is clinically proven to heal a cold sore in as little as 2½ days*. Simply put, it's your best defense for fighting off a cold sore.

Our surveys indicate that one 2.0-gram tube of Abreva® Cream will last the average cold sore sufferer through 2-3 episodes.

Abreva (docosanol cream) is a cold sore/fever blister treatment used to treat cold sores/fever blisters on the face or lips. It shortens healing time and duration of symptoms such as tingling, pain, burning, and/or itching. Abreva is available as a generic and over-the-counter (OTC).

Abreva® Cream starts to work immediately by shortening the duration of pain, itching, burning, and tingling. It's the only nonprescription cold sore medicine approved by the FDA to shorten healing time. When applied at the first sign, Abreva® is clinically proven to heal a cold sore in as little as 2½ days*.

Knowing how long to use Abreva® Cream and when to stop using it is important. Abreva® should be used for a maximum of 10 days.

Abreva® Cream can be used by adults and children over 12 years old. It should be used five times a day for up to 10 days. And because cold sores are contagious, you won't want to share your tube of Abreva® Cream with others. Doing so may spread the infection.

Cold sores usually clear up without treatment within 7 to 10 days. Antiviral tablets or cream can be used to ease your symptoms and speed up the healing time.

Abreva® Cream starts to work immediately by shortening the duration of pain, itching, burning, and tingling. It's the only nonprescription cold sore medicine approved by the FDA to shorten healing time. When applied at the first sign, Abreva® is clinically proven to heal a cold sore in as little as 2½ days*.

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Agenices

Agenices of the Abreva TV Spot, 'Act on It'

Abreva TV commercial - Act on It
Brunner Digital

Brunner Digital is a tech-forward marketing agency that specializes in advertising, digital marketing, and website development. Based in Pittsburgh, Pennsylvania, Brunner Digital works with a diverse...

Abreva TV commercial - Act on It
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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Abreva
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