It's On Us is a company that is dedicated to ending sexual assault on college campuses. The company was founded in 2014 by former Vice President Joe Biden and President Barack Obama. It's On Us aims t...
"It's On Us" is a campaign aimed at preventing sexual assault on college campuses. As part of this campaign, the National Collegiate Athletic Association (NCAA) has launched a powerful TV spot that encourages students to take the pledge to stop sexual assault.
The TV spot, titled "NCAA Students Take the Pledge," features a group of NCAA athletes who appear on screen one by one as they recite the "It's On Us" pledge. The pledge encourages students to step up and be active bystanders, to intervene when they see something wrong, and to support survivors of sexual assault.
The athletes come from various sports and schools, representing the diversity of NCAA athletes across the country. They speak with conviction and passion, emphasizing that sexual assault is everyone's responsibility. The spot ends with the message "It's on us to stop sexual assault. Learn how and take the pledge at ItsOnUs.org."
This powerful TV spot is an important reminder that sexual assault can happen anywhere, but it's up to all of us to prevent it. By taking the pledge, NCAA students are committing to creating a safe and respectful campus environment, where everyone feels valued and supported. The "It's On Us" campaign is an important step in the ongoing effort to end sexual assault on college campuses and beyond.
Its On Us TV commercial - NCAA Students Take the Pledge produced for It's On Us was first shown on television on March 14, 2017.
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