What the Colgate TV commercial - Secreto: caries is about.

The Colgate TV spot titled 'Secreto: caries' is a powerful message about the importance of dental hygiene. The spot, which was released in 2022, starts with a young girl hiding her candy stash in a secret compartment in her closet. While she enjoys her sweet treats, the camera zooms into her mouth, highlighting the sugar and bacteria buildup on her teeth.

The scene then shifts to a classroom. The girl is shown daydreaming, her mind wandering off while the teacher explains the importance of brushing teeth properly. The same zoom-in shot from earlier is taken, showing the effects of poor dental hygiene.

The next shot in the commercial is of a dentist examining the same girl's teeth, with a voiceover explaining that cavities can be a painful secret that no one likes to talk about. However, with Colgate toothpaste, the girl can keep her teeth healthy and cavity-free.

The commercial ends with the girl giving a big smile to the camera, showing off her sparkling white teeth, with the tagline "Colgate: your secret to healthy teeth."

This Colgate TV spot is a great example of how creative advertising can convey an essential message. It encourages viewers, especially children, to maintain good oral hygiene practices to prevent dental problems such as cavities. The spot is aesthetically pleasing, with the use of colorful backgrounds, cheerful music, and a good storyline. Overall, it is an excellent advertisement for Colgate toothpaste, highlighting the importance of looking after your teeth and keeping them healthy.

Colgate TV commercial - Secreto: caries produced for Colgate was first shown on television on February 12, 2022.