What the Smith & Forge Hard Cider TV commercial - Railroad is about.

Smith & Forge Hard Cider's TV spot 'Railroad' features a group of burly and rugged-looking men who are working hard to lay the tracks for a train. As the workers take a break, one of them pulls out a can of Smith & Forge hard cider and takes a swig. The rest of the workers follow suit, passing around the can of hard cider as they relax and take in the scenery of the railroad track.

The ad portrays a sense of masculinity and ruggedness, depicting the hard cider as the perfect drink for hardworking men who like to enjoy a cold beverage after a long day's work. The name 'Smith & Forge' itself denotes strength and toughness, further emphasizing the impression that this is an authentic and rugged cider.

The scenery in the ad is picturesque, with the railroad track and surrounding countryside providing a scenic backdrop for the workers to enjoy their drink. The ad appeals to viewers who enjoy the idea of taking a break from their hard work and enjoying a cold and refreshing drink with their buddies.

Overall, the Smith & Forge Hard Cider TV spot 'Railroad' successfully portrays the brand as a tough, authentic, and refreshing drink for hardworking individuals who appreciate a break and a good drink after a busy day.

Smith & Forge Hard Cider TV commercial - Railroad produced for Smith & Forge was first shown on television on March 31, 2014.