The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

Wieden+Kennedy Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

Old Spice, the world's best selling men's fragrance, was originally a perfume for women. In 1934, William Lightfoot Shultz founded the Shulton Company and, in 1937, he created Early American Old Spice based on his memory of his mother's rose jar, which held a combination of roses, cloves, herbs, and other spices.

The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).

Several factors had to come together to make this campaign so successful: the real- time aspect had users waiting at their computers for the next video; it made personal connections with fans; the campaign snowballed virally by getting the media involved; Page 2 and they were able to get consumers invested in the brand ...

Old Spice is named for the reassuring, nostalgic fragrance of this invigorating perfume made with spices. Old Spice, the world's best selling men's fragrance, was originally a perfume for women.

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

That's why i got a demi-me to play me in this commercial. And i got a double me to get away in and another me for emotional. Support you got this. Use old spice duos and new invisible spray.

“The return of Isaiah Mustafa along with his new 'low key' TV son, Keith Powers, shows that Old Spice continues to evolve.”

The Old Spice campaign became a flagship within social media marketing. The campaign effectively engaged its consumers through successfully blending ingredients from the three marketing media; paid, owned and earned in order to reach their target audience.