What the KFC Original Recipe Boneless TV commercial - Ate the Bones is about.

Title: "Ate the Bones: KFC's Finger-Lickin' Original Recipe Boneless"

Introduction: The tantalizing aroma of KFC's Original Recipe chicken has always been synonymous with their mouthwatering menu. However, in a daring move, the fast-food giant decided to reimagine the experience with their infamous KFC Original Recipe Boneless TV spot, aptly titled 'Ate the Bones.' This daring advertisement takes viewers on a culinary adventure, challenging the notion that the bones are an essential component of enjoying finger-lickin' good chicken. Brace yourself as we dive into this audacious marketing campaign and uncover the story behind it.

Body:

1. Setting the Stage:

The ad commences with a close-up shot of a bucket of KFC's Original Recipe Boneless chicken. The atmosphere is dynamic and energized, with vibrant colors and an upbeat soundtrack that instantly grabs viewers' attention. The camera pans out, revealing a diverse group of hungry individuals who are about to embark on a revolutionary chicken experience.

2. The Crispy Revelation:

As the music reaches its crescendo, the ad introduces us to the main character, a charismatic and confident individual. They grab a piece of KFC Original Recipe Boneless chicken from the bucket and take a bite, savoring every flavor-packed morsel. The camera zooms in on their face as they break into a grin of absolute delight.

3. The Unexpected Twist:

Just as the viewers believe they have seen it all, the shot transitions to an X-ray image of the chicken piece being devoured. Surprisingly, the X-ray reveals that even without the bones, the chicken maintains its signature crunch and juiciness. This revelation shocks and captivates everyone in the room, leaving viewers in awe.

4. Reactions and Testimonials:

The ad swiftly cuts to a montage of individuals from various backgrounds expressing their awe and disbelief at the concept of KFC's Original Recipe Boneless. Customers share unfiltered testimonials about the exceptional taste, tenderness, and convenience of enjoying KFC's iconic flavors, now without the bones. The enthusiasm is infectious, creating a buzz that spreads like wildfire.

5. The Bold Tagline:

As the TV spot approaches its conclusion, the screen transitions to a striking visual of the new KFC Original Recipe Boneless product, accompanied by the tagline, "Ate the Bones. Same KFC taste, now boneless!" The words appear on the screen, emphasizing KFC's bold move and asserting their commitment to providing a nourishing, unforgettable experience to their loyal customers.

Conclusion:

KFC's Original Recipe Boneless TV spot, 'Ate the Bones,' is an audacious and daring marketing campaign that challenges the conventional notion of what makes an unforgettable chicken experience. By offering their iconic KFC taste in a boneless format, the brand showcases their commitment to innovation and customer satisfaction. The ad captivates viewers with its vibrant visuals, unexpected X-ray imagery, and candid customer testimonials, leaving them excited to embark on a finger-lickin' boneless adventure at their nearest KFC.

KFC Original Recipe Boneless TV commercial - Ate the Bones produced for KFC was first shown on television on April 14, 2013.