E*TRADE television commercial 2018

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Advertisers of the E*TRADE TV Spot, 'Bow Wow Wow' Song by George Clinton

E*TRADE from Morgan Stanley

E*TRADE, a renowned online brokerage firm, has become a significant part of the Morgan Stanley family following its acquisition in 2020. This strategic move has brought together two powerhouses in the...

What the E*TRADE TV commercial - Bow Wow Wow is about.

E*TRADE, the online brokerage firm, has released a new TV spot titled 'Bow Wow Wow' featuring the classic funk song by George Clinton. The commercial is part of a new ad campaign aimed at encouraging viewers to take control of their financial future by investing in the stock market.

The spot opens with a playful montage of different dogs engaging in various activities as Clinton's iconic hit 'Bow Wow Wow' plays in the background. As the camera zooms out, we see a man sitting on a couch with his laptop, browsing through his E*TRADE account while his own furry companion looks on.

The ad effectively communicates E*TRADE's message of making investing easy and accessible to everyone. It encourages viewers to take the first step towards financial freedom by using their platform and taking control of their financial future.

Notably, the use of George Clinton's classic song creates a feel-good and energetic vibe, fitting perfectly with the message conveyed in the ad. The spot is visually appealing and engaging, making it an effective advertisement for E*TRADE as they seek to reach new investors and expand their platform.

E*TRADE TV commercial - Bow Wow Wow produced for E*TRADE from Morgan Stanley was first shown on television on December 3, 2018.

Song from commercial E*TRADE TV Spot, 'Bow Wow Wow' Song by George Clinton

"Atomic Dog" is a song by George Clinton, released in 1982 as part of his album *Computer Games*. The track became one of Clinton's most well-known and successful songs, reaching number one on the Billboard R&B chart and becoming a staple of his live performances.

Style and Influence"Atomic Dog" is a funk song with influences from R&B and electronic music. It features a distinctive and infectious bassline, catchy hooks, and Clinton's energetic and charismatic vocals. The song is known for its innovative use of synthesizers and drum machines, which were cutting-edge technology at the time.

Meaning and LyricsThe lyrics of "Atomic Dog" use dogs as a metaphor for various aspects of human behavior and society. The song explores themes of dominance, power, and the social dynamics within a "pack." The title itself refers to being the head honcho or the leader of the pack.

Some of the notable lyrics from the song include:- "Why must I be like that? Why must I chase the cat? Nothing but the dog in me."- "Bow-wow-wow-yippie-yo-yippie-yay, bow-wow-yippie-yo-yippie-yay."

Impact and Legacy"Atomic Dog" has had a significant impact on popular culture and has been sampled and referenced in numerous other songs. It is considered one of the foundational tracks of funk and has influenced artists across different genres, including hip-hop, electronic music, and rock.

The song's popularity and enduring appeal can be attributed to its catchy melodies, danceable rhythms, and Clinton's charismatic performance. It remains a beloved and iconic track in George Clinton's discography and continues to be celebrated as a classic in funk music.

Sample UsageThe song has been sampled in various songs, including Dr. Dre's "Nuthin' but a 'G' Thang" and Snoop Dogg's "Who Am I? (What's My Name?)." These samples have helped introduce "Atomic Dog" to new generations of listeners and further solidify its place in music history.

Conclusion"Atomic Dog" is a funk classic by George Clinton that showcases his musical creativity and innovative use of technology. With its infectious groove and memorable lyrics, the song has become a timeless favorite and an important contribution to the funk genre.