What the Personal Capital TV commercial - Retirement is about.
The Personal Capital TV Spot titled 'Retirement' is a commercial that showcases the importance of having a financial plan for retirement, and how Personal Capital can help with that area. The ad begins with a man, presumably in his mid-50s, walking through a field and talking about the worries that come with retirement- How much money will I need? How long will it last? How much do I need to save? After asking these questions, the man turns to the camera and proceeds to introduce Personal Capital as a solution to the problem.
In the next scene, we see a woman sitting at her desk, looking stressed and overwhelmed. The narrator explains that Personal Capital can help her plan, invest, and manage her finances for retirement so she can worry less and enjoy more of life. The commercial then shows how easy it is to use the Personal Capital app to track your retirement savings and portfolio performance, making it simple to adjust investments as needed.
In the final scene, we are treated to a cameo from actor and Personal Capital investor, Bradley Whitford, who endorses the brand, saying, "As an investor who wants to plan for my future, I choose Personal Capital."
Overall, the Personal Capital TV Spot effectively showcases the benefits of using the Personal Capital app to plan for retirement and take control of your finances. The ad strikes just the right balance of being informative and engaging, with relatable characters and situations that viewers can identify with. It’s a great way for anyone who is worried about retirement planning to see the benefits of using Personal Capital as a tool to make the process easier and more manageable.
Personal Capital TV commercial - Retirement produced for
Personal Capital
was first shown on television on February 25, 2019.
Frequently Asked Questions about personal capital tv spot, 'retirement'
Is Personal Capital safe? Personal Capital is a trustworthy and legitimate FDIC-insured company and offers several services. In terms of cash management, Personal Capital Cash is a good fit for those who want to track their spending, investments and overall net worth on a single platform.
Personal Capital is a financial planning, money management, and investing app in one. It allows you to connect your accounts to the app's dashboard so you can monitor everything in one place. That includes bank accounts, credit cards, retirement accounts, investments, and any other financial account you have.
History. Personal Capital was founded by Bill Harris, Rob Foregger, Louie Gasparini and Paul Bergholm in 2009. Personal Capital was formerly known as SafeCorp Financial Corp. The name was changed in 2010 and publicly launched on September 9, 2011.
The answer is that Personal Capital doesn't make any money from its free financial app. Instead, their free financial app acts as a lead generator for them to contact those users who link more than $100,000 in investable assets. A portion of those contact will eventually become clients.
The bottom line: Empower, formerly known as Personal Capital, has fees that are on the higher end, but anyone can use the robust free tools. All clients have access to a team of financial advisors; those with at least $250,000 invested get two dedicated financial advisors.
Cons of Personal Capital
One of the biggest downsides to Personal Capital is cost. If you choose to sign up with Personal Capital Advisors, you will be eating a 0.89% fee. This fee is much higher than what you might be paying to other robo-advising services, like Wealthfront or Betterment.
Capital planning is a critical process that ensures a company's long-term success by maintaining and improving its physical assets. In commercial real estate, it is even more important as it has a direct impact on property value, tenant satisfaction, and overall return on investment.
Working capital is the money used to cover all of a company's short-term expenses, which are due within one year. Working capital is the difference between a company's current assets and current liabilities. Working capital is used to purchase inventory, pay short-term debt, and day-to-day operating expenses.
Personal Capital
Type | Subsidiary |
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Area served | United States |
Key people | Jay Shah (President) |
AUM | $21.9 billion |
Number of employees | 1,193 |
EmpowerEmpower Services Holdings, L...
Personal Capital/Parent organizations
Wealth management fees and minimum
A rate of 0.89% on your first $1 million in investments is lower than the average financial advisor fee. However, it's still more than what many of the best robo-advisors charge. While Personal Capital offers a quality wealth management service, you could find more affordable options.
Is Personal Capital safe? Personal Capital is a trustworthy and legitimate FDIC-insured company and offers several services. In terms of cash management, Personal Capital Cash is a good fit for those who want to track their spending, investments and overall net worth on a single platform.