Prestone is a well-known American brand that produces a variety of automotive products, particularly antifreeze/coolant and brake fluid. Founded in 1927, the brand has a long-standing presence in the...
Prestone is a well-known brand of automotive cooling systems, and their latest TV spot, 'The Reaper' is a true masterpiece.
The ad begins with a group of people driving down a desolate road in the middle of nowhere. Suddenly, a creepy figure appears in the middle of the road - it's the Grim Reaper himself. The group is clearly unnerved and tries to make a run for it, but their car won't start. Just when the Reaper is about to get them, a hero comes to the rescue. He bravely steps out of his car and sprays Prestone coolant into the radiator, instantly reviving the stalled engine. With the car now running again, the group speeds away, safe from the Reaper's grasp.
The tagline 'Don't fear the reaper, fear the radiator' is catchy and memorable, leaving an impression in the minds of the viewers. The ad is expertly crafted, creating tension and drama with the presence of the Grim Reaper while displaying the effectiveness of Prestone's coolant.
Overall, 'The Reaper' is an excellent piece of advertisement that showcases the power and reliability of Prestone's products in a unique and captivating way.
Prestone TV commercial - The Reaper produced for Prestone was first shown on television on May 18, 2013.
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