Realtor.com is an online real estate brokerage company that specializes in connecting homebuyers and sellers with real estate agents, as well as providing a vast array of tools and resources for all t...
The Realtor.com TV spot titled 'Accuracy' features a couple searching for their dream home in a suburban neighborhood. The ad starts with the couple walking through a house guided by their realtor who is pointing out the features of the house. Everything seems perfect until the man spots a massive treehouse in the backyard. The couple gets excited about it and asks the real estate agent about it, to which the agent says that the treehouse is not on the property line, and it's actually in the neighbor's yard. The couple looks at each other and sighs in disappointment.
The ad then turns to a comparison between Realtor.com and other real estate websites. Realtor.com is shown to be more accurate and up-to-date than its competitors. The spot highlights the importance of accuracy when it comes to making the right decisions about your dream home with Realtor.com's tagline: "Because it's more than a house. It's home."
The TV spot does an excellent job of highlighting the importance of accuracy when it comes to finding a dream home. It also shows how Realtor.com can help potential buyers avoid disappointment by providing accurate and up-to-date information about properties. The use of humor makes the ad relatable and engaging, and the focus on accuracy sets Realtor.com apart from its competitors.
Realtor.com TV commercial - Accuracy produced for Realtor.com was first shown on television on May 16, 2014.
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