AstraZeneca is a research-based biopharmaceutical company that is dedicated to pushing the boundaries of science and delivering life-changing medicines. The company's purpose underpins everything it d...
The AstraZeneca TV spot called "Locked" is an emotionally powerful advertisement that highlights the role of AstraZeneca in developing COVID-19 vaccines. The ad starts with an animation of a key unlocking the word "locked," symbolizing the unlocking of the world that is now possible through the COVID-19 vaccine.
The ad then shows real people reuniting with their loved ones after being vaccinated. There are scenes of grandparents hugging their grandchildren, an elderly couple holding hands, and friends gathering together. The visuals are accompanied by a touching rendition of Louis Armstrong's "What a Wonderful World," emphasizing the joy and hope that the vaccine brings.
The ad concludes with a statement that AstraZeneca is committed to making the world a healthier place and that the vaccine is the key to unlocking the world. The message is clear: vaccine hesitancy puts people at risk of being locked out of the life they once enjoyed, and the COVID-19 vaccine is the solution.
Overall, the "Locked" TV spot is a poignant reminder of the importance of getting vaccinated. It is a well-crafted advertisement that effectively conveys the message of hope, freedom, and joy that comes with being vaccinated against COVID-19.
AstraZeneca TV commercial - Locked produced for AstraZeneca was first shown on television on August 18, 2015.
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