Alka-Seltzer is a popular brand of over-the-counter medication that provides relief for various symptoms such as heartburn, indigestion, and headaches. The company behind the brand was founded in 1931...
The Alka-Seltzer Plus Day Cold & Flu TV spot titled 'When You Can't Work From Home' is a witty and relatable advertisement that perfectly captures the misery of coming down with a cold or the flu right before an important work day. The ad portrays a busy office setting, with employees shuffling papers, typing on keyboards, and attending meetings. As the camera pans around the workspace, viewers hear a soundtrack of sneezes, coughs, and sniffs. The underlying message is clear: everyone is sick and barely making it through the day.
However, the mood suddenly lightens when a man pulls out a packet of Alka-Seltzer Plus from his drawer and shares it with his co-worker, enabling her to get better and get back to work. The jingle "All Day Relief For Busy Professionals" plays in the background as the tagline "when you can't work from home" flashes across the screen.
The commercial is clever in that it not only pitches the benefits of Alka-Seltzer Plus, but it also speaks to the reality that many individuals face when sick. The workplace does not stop and nor do responsibilities. This creates a sense of empathy and understanding with the target audience, making Alka-Seltzer Plus seem like a relatable and helpful solution.
The ad is eye-catching, engaging, and relatable, conveying a compelling message that resonates with those who have experienced the struggle of completing work while under the weather. Overall, the Alka-Seltzer Plus Day Cold & Flu TV spot is effective in getting its message across while staying within the bounds of appropriate and respectful advertising.
Alka-Seltzer Plus Day Cold & Flu TV commercial - When You Cant Work From Home produced for Alka-Seltzer was first shown on television on September 20, 2015.
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