What the Calm TV commercial - Meditation is about.
The Calm TV Spot 'Meditation' is a poignant and powerful advertisement that showcases the benefits of using Calm's meditation app. The ad features a woman who is feeling overwhelmed and anxious as she navigates her busy life. She begins by using Calm's meditation app to help her clear her mind and find peace.
As the ad progresses, we see her practicing different meditation techniques through the app, including guided visualization, mindfulness, and deep breathing exercises. As she practices, her mind begins to quiet, and her body relaxes. Her stress melts away, and she finds a sense of calm and tranquility that she had been searching for.
The ad is well-crafted, with soft lighting, calming music, and beautiful imagery that captures the essence of mindfulness and meditation. The messaging is clear and concise, showcasing the benefits of meditation and how the Calm app can help people find peace and serenity in their daily lives.
Overall, the Calm TV Spot 'Meditation' is a brilliant advertisement that effectively communicates the power and benefits of practicing meditation, and how the Calm app can be a valuable tool for those seeking a more peaceful and tranquil life.
Calm TV commercial - Meditation produced for
Calm
was first shown on television on September 20, 2022.
Frequently Asked Questions about calm tv spot, 'meditation'
Calm is a multifaceted meditation, sleep and relaxation app featuring a wide variety of offerings that encourage everything from mindfulness to movement. Calm features meditations, stories, music, soundscapes and more, all meant to lead listeners to a new level of, well, calm.
All Meditations
- 7 Days of Calm. Course • Tamara Levitt.
- 7 Days of Soothing Pain. Course • Oren Jay Sofer.
- 7 Days of Sleep. Course • Tamara Levitt.
- 7 Days of Managing Stress. Course • Tamara Levitt.
- 21 Days of Calm. Course • Tamara Levitt.
- 7 Days of Happiness. Course • Tamara Levitt.
- 7 Days of Gratitude.
- 7 Days of Self-Esteem.
Calm's mission is to make the world happier and healthier.
Calm is a meditation, sleep, and relaxation app, available in both the App Store and Google Play store. We are dedicated to introducing our worldwide Calm Community to the amazing benefits of mindfulness.
Headspace offers many tools to help people fall asleep, but they aren't as developed as the ones found on the Calm app. You won't hear celebrities telling stories or find as many unique soundscapes, but Headspace really shines when it comes to meditation.
Calm avoids using Buddhist terminology, such as metta (“loving kindness”) and vipassana (“insight”). It focuses on simple, no-explanation-needed content, and has made a voice-over celebrity out of Tamara Levitt, a Canadian mindfulness teacher who narrates many of its most popular meditations.
The most genius part of Calm's partnerships is getting the celebrities to develop content. For example, in the series with LeBron James, he preps users before the big game by sharing his mental frameworks and strategies for getting into the zone. Calm has also leveraged celebrity influence through its Sleep Stories.
Michael Acton Smith
History. Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Tamara Levitt became the Head of Mindfulness in November 2014 and is one of the app's primary narrators. The company generated $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million.
Target Audience
The introductory Calm program is geared toward novice meditators, including those new to the concept of mindfulness, like children, yet its content can be appreciated by meditators at any level of experience. Calm may benefit individuals seeking to cope with daily stressors and find relaxation.
Personally, I find the annual cost worth it, although it is one of the pricier apps that I subscribe to. While Calm certainly doesn't replace in-person or online therapy for mental health concerns, I found it to be a great adjunct tool for stress and anxiety relief, meditation and guided breathing.
Calm has the option for users to access either a 7-day free trial or the free version of the app without paying for premium contact. Calm is built on a “freemium” model. Without purchase, you get access to: daily meditations.
Headspace works as an alternative to Calm for those looking for a more comprehensive approach to meditation and mindfulness. With its guided meditations, personalized programs, and trackers, Headspace is designed to help you build the best practices into your life to achieve optimal well-being.
Anapanasati, mindfulness of breathing, is a core meditation practice in Theravada, Tiantai and Chan traditions of Buddhism as well as a part of many mindfulness programs. In both ancient and modern times, anapanasati by itself is likely the most widely used Buddhist method for contemplating bodily phenomena.