Citi (Banking) television commercial 2021

What the Citi (Banking) TV commercial - Brighter Futures is about.

OverviewThe Citi (Banking) TV spot, 'Brighter Futures,' is an advertisement launched by Citibank to promote their banking services. The advertisement seeks to show their commitment to providing the support and resources needed to achieve financial goals. The ad features Tones and I's song 'Fly Away' and draws attention to the various ways Citibank is working to help customers achieve their financial goals.

ContentThe TV spot begins by showing scenes of people achieving their financial goals, such as buying a home or starting a business. The music track 'Fly Away' by Tones and I plays in the background. The ad then highlights the various ways Citibank supports its customers, such as through online banking services, flexible credit options, and payment assistance programs.

The ad also emphasizes Citibank's commitment to promoting diversity and inclusion. It shows several diverse individuals working in various industries such as healthcare, farming, and the arts. This segment of the ad is meant to highlight Citibank's commitment to supporting its customers regardless of their background.

TakeawayOverall, the Citi (Banking) TV spot, 'Brighter Futures,' stands out as an advertisement focused on highlighting the diversity of its customers and emphasizing the ways Citibank supports their financial goals. By using a catchy song and showcasing individuals from a variety of backgrounds, the ad effectively conveys Citibank's commitment to diversity and inclusion while also promoting its banking services.

Citi (Banking) TV commercial - Brighter Futures produced for Citi (Banking) was first shown on television on September 13, 2021.

Song from commercial Citi (Banking) TV Spot, 'Brighter Futures' Song by Tones and I

"Fly Away" is a song by the Australian singer-songwriter Tones and I. It was released as a single on November 13, 2020, and is included on her debut album "Welcome to the Madhouse." The song was written by Tones and I, and it explores themes of chasing dreams , reaching goals, and the realities that come with it.

According to Tones and I, "Fly Away" is about the pursuit of happiness and the contrast between what we think we need to be happy versus what we actually want. The song reflects on the idea that genuine happiness comes from within, rather than external possessions or achievements. Tones and I explained that as a busker herself, she had aspirations and dreams that went beyond her current circumstances, and "Fly Away" represents that desire to break free and follow one's dreams.

The song has an uplifting and catchy sound, featuring Tones and I's distinctive vocals and a bouncy musical arrangement. It received positive reviews for its relatable lyrics and infectious energy. "Fly Away" has resonated with listeners around the world, and it has amassed millions of streams on digital platforms.

In February 2021, Tones And I released a reworked version of "Fly Away" as a tribute to her late friend, whom she referred to as "King T." The new version added an emotional depth to the song, showcasing Tones and I's versatility as an artist.

Overall, "Fly Away" by Tones and I is a song that encourages listeners to pursue their dreams and find happiness in their own unique journey. It serves as an anthem for those who aspire to break free from societal expectations and follow their passions.