Citi (Banking) television commercial 2021 - Brighter Futures: Women Entrepreneurs

What the Citi (Banking) TV commercial - Brighter Futures: Women Entrepreneurs is about.

The Citi Banking TV Spot titled 'Brighter Futures: Women Entrepreneurs' is a powerful visual representation of the thriving entrepreneurial spirit among women. The advertisement highlights the financial support, guidance, and empowerment that Citi offers to women entrepreneurs to help them achieve success.

The ad starts with a shot of a woman working on a street food cart, followed by a succession of female entrepreneurs doing what they love, such as creating unique jewelry, experimenting with flavors to craft delicious cakes, and developing unique fashion designs. The background music for the advertisement is Tones and I's upbeat and catchy "Dance Monkey" remix.

Throughout the spot, Citi highlights how they support these women entrepreneurs by offering business advice, mentorship, and financing options. The ad is not only inspiring for women looking to start a business, but it also showcases the critical role of financial institutions in supporting female entrepreneurship.

The advertisement ends with a message of encouragement to female entrepreneurs and, along with it, a call to action for viewers to reach out to Citi for support.

Overall, the TV Spot celebrates women entrepreneurs' strength, perseverance, and capabilities while urging Citi to be their partners in creating a brighter future for themselves, their communities, and the economy at large.

Citi (Banking) TV commercial - Brighter Futures: Women Entrepreneurs produced for Citi (Banking) was first shown on television on September 26, 2021.

Song from commercial Citi (Banking) TV Spot, 'Brighter Futures: Women Entrepreneurs' Song by Tones and I

"Fly Away" is a song by the Australian singer-songwriter Tones and I. It was released as a single on November 13, 2020, and is included on her debut album "Welcome to the Madhouse." The song was written by Tones and I, and it explores themes of chasing dreams , reaching goals, and the realities that come with it.

According to Tones and I, "Fly Away" is about the pursuit of happiness and the contrast between what we think we need to be happy versus what we actually want. The song reflects on the idea that genuine happiness comes from within, rather than external possessions or achievements. Tones and I explained that as a busker herself, she had aspirations and dreams that went beyond her current circumstances, and "Fly Away" represents that desire to break free and follow one's dreams.

The song has an uplifting and catchy sound, featuring Tones and I's distinctive vocals and a bouncy musical arrangement. It received positive reviews for its relatable lyrics and infectious energy. "Fly Away" has resonated with listeners around the world, and it has amassed millions of streams on digital platforms.

In February 2021, Tones And I released a reworked version of "Fly Away" as a tribute to her late friend, whom she referred to as "King T." The new version added an emotional depth to the song, showcasing Tones and I's versatility as an artist.

Overall, "Fly Away" by Tones and I is a song that encourages listeners to pursue their dreams and find happiness in their own unique journey. It serves as an anthem for those who aspire to break free from societal expectations and follow their passions.