Prestone is a well-known American brand that produces a variety of automotive products, particularly antifreeze/coolant and brake fluid. Founded in 1927, the brand has a long-standing presence in the...
Prestone is well known for their high-quality car products, and they recently released a new television spot entitled "Glasses" that highlights the effectiveness of their windshield washer fluid.
The commercial opens with a woman driving down a rainy road, struggling to see through her dirty and streaky windshield. She rubs her eyes in disbelief at how terrible the view is until she reaches for her glasses and puts them on. Suddenly, the world is crystal clear and she drives with confidence.
The camera then pans to the windshield, where you see a thick layer of grime clinging to the glass. Suddenly, a stream of blue liquid comes swooping in from the side, cleaning the windshield in a matter of seconds. The woman's view clears up completely, and she looks at the camera and says, "Thank you, Prestone!"
The ad highlights how Prestone's improved formula helps to clean windshields more effectively, leaving drivers with an unobstructed view of the road ahead. It's a clever twist on the classic idea of "putting on glasses" to help see better, and it's executed brilliantly in the commercial.
The use of a relatable scenario, combined with a touch of humor, makes this commercial engaging and memorable. Overall, the Prestone TV spot "Glasses" is an effective advertisement that showcases the brand's commitment to quality and reliability when it comes to keeping drivers safe on the road.
Prestone TV commercial - Glasses produced for Prestone was first shown on television on February 4, 2016.
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