Metro by T-Mobile, formerly known as MetroPCS, is a well-known wireless communication company in the United States. With its headquarters in Richardson, Texas, Metro by T-Mobile offers affordable prep...
MetroPCS is a prominent mobile telecommunications company operating in the United States that specializes in providing affordable wireless services. In one of its famous TV spots, MetroPCS launched a campaign titled 'Break Up With Sprint' that aimed at wooing Sprint customers into the MetroPCS community.
The commercial captures the story of a couple who are having relationship issues leading to a break-up. The male partner, who is a Sprint customer, is portrayed as unreliable and frustrating, causing his partner to leave him for good. In the end, the female partner receives a text message from MetroPCS, which reads, "You deserve better. Break up with Sprint," after which she decides to switch to MetroPCS.
The message in the commercial urges viewers to break up with their current carrier and switch to MetroPCS for an unbeatable deal. The commercial highlights the attractive features of MetroPCS, which include its reliable network, affordable rates, and no annual contracts. The advertisement also invites viewers to visit any MetroPCS store to learn more about the company's benefits and advantages.
In conclusion, the MetroPCS TV Spot, 'Break Up With Sprint' creatively uses humor and relatable themes to promote the company's affordable services and reliable network. The campaign aims to build the brand's credibility and attract new customers by presenting itself as the "perfect" alternative to Sprint and other mobile carriers in the market.
MetroPCS TV commercial - Break Up With Sprint produced for Metro by T-Mobile was first shown on television on January 21, 2016.
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