What the AstraZeneca Super Bowl 2016 TV commercial - Envy is about.

In 2016, AstraZeneca, a leading pharmaceutical company, made a bold move by airing a TV spot during the coveted Super Bowl event. The commercial, titled 'Envy,' captivated viewers with its thought-provoking storyline and striking visuals.

As the TV spot begins, we are introduced to a beautifully crafted, futuristic world. The setting has a sleek and modern feel, with pristine buildings and a bustling cityscape. This utopian society is inhabited by individuals seemingly free from illness and disease. The message becomes clear - AstraZeneca is promising a future where good health and well-being are attainable for all.

The camera zooms in on a young woman, played by a well-known actress, who exudes confidence and radiates vitality. She is the embodiment of what this utopian society represents - the envy of everyone around her. As the commercial progresses, the focus shifts to other characters: a man, a child, and an elderly person. They too are shown engaging in various activities, living vibrant and fulfilling lives.

However, as the camera pans over the faces of these individuals, a sense of longing and envy becomes apparent. It becomes clear that these people desire the same vibrant health and vitality that the protagonist possesses. The TV spot aims to highlight the stark contrast between those who have access to AstraZeneca's innovative healthcare solutions and those who do not.

Subtly, the commercial conveys the importance of AstraZeneca's mission - to bring transformative healthcare options to all people, regardless of their age, race, or socioeconomic status. It amplifies the desire for a future where wellness and vitality are available to everyone, replacing envy and longing with hope and empowerment.

The 'Envy' TV spot ultimately leaves viewers with a sense of intrigue and anticipation. It provokes questions about the future of healthcare and the impact that innovative pharmaceutical companies like AstraZeneca can have.

By choosing to advertise during the Super Bowl, AstraZeneca effectively reached a vast audience and sparked conversations about the critical role pharmaceutical companies play in shaping our collective health and well-being. The 'Envy' TV spot served as a reminder that health is not something to be taken for granted but rather cherished and nurtured with the help of medical advancements.

In conclusion, the AstraZeneca Super Bowl 2016 TV Spot, 'Envy,' was a stunning and thought-provoking commercial that aimed to inspire hope and provoke conversations about the future of healthcare. It showcased a utopian world where good health was attainable for all, emphasizing the importance of innovative solutions in transforming lives.

AstraZeneca Super Bowl 2016 TV commercial - Envy produced for AstraZeneca was first shown on television on February 6, 2016.