Open English is a prominent online language learning platform that has revolutionized the way people learn English. Founded in 2007 by Andrés Moreno and Wilmer Sarmiento, Open English has become a lea...
Open English is an online English learning platform that has released several TV spots in the past years. One of the most memorable ads is the 'Persueychon' spot that went viral on social media.
The ad is a humorous take on the difficulties that Spanish speakers face when trying to learn English. A young man named Juan Carlos, played by actor and comedian Carlos Santos, is depicted struggling with English pronunciation. He tries his best to pronounce words like "persuasion" and "presentation," but ends up mispronouncing them as "Persueychon" and "Prezentayshon."
The spot then introduces Open English as the solution to Juan Carlos's English language struggles. Offering personalized online classes with native English speaking instructors, Open English promises to help Spanish speakers achieve fluency in English.
The ad's catchy jingle, "You can! Open English," and its humorous take on language learning made it a viral hit in the Latin American market.
Overall, the 'Persueychon' spot effectively showcases the challenges that non-native English speakers face when attempting to learn the language. Open English's solution, which emphasizes personalized, one-on-one instruction with live teachers, positions the platform as a trusted resource for those looking to improve their English language skills.
Open English TV commercial - Persueychon produced for Open English was first shown on television on January 23, 2014.
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