What the Bon Appétit Pizza TV commercial - Happy Hour is about.

Int. Bon Appétit Pizza Restaurant - Evening

The bustling atmosphere of Bon Appétit Pizza Restaurant greets us as we enter. The aroma of freshly baked pizza fills the air, and customers' laughter and chatter create a lively ambiance. The restaurant is adorned with colorful decorations, giving it a vibrant and inviting feel. The camera pans across the room, capturing the happy faces of customers enjoying their meals.

In one corner of the restaurant, a small group of friends sits around a table covered with plates of mouthwatering pizzas. Glasses clink as they toast to good times, and smiles light up their faces. The camera focuses on their animated conversation, highlighting the enjoyment they derive from each bite of the delicious pizza.

Cut to a close-up shot of a steaming hot pizza coming out of the restaurant's brick oven. The camera lingers on the perfectly melted cheese and toppings, capturing the essence of Bon Appétit's craftsmanship and attention to detail. The sizzle of the pizza as it slides onto a cutting board adds to the anticipation.

A voiceover chimes in, "Welcome to Happy Hour at Bon Appétit Pizza! Where happiness meets great taste." The screen transitions to a split screen, showcasing a variety of specialty pizzas and their vibrant toppings. Images of loaded margherita pizzas, zesty BBQ chicken pizzas, and classic pepperoni pizzas tantalize the viewer's taste buds.

The scene changes to a montage of different individuals enjoying their favorite pizza slices. A businessman takes a break from his busy schedule to savor a slice, a young couple shares a romantic moment over a pizza, and a group of friends joyfully dive into a deep-dish masterpiece. The diversity of these moments emphasizes the universality of the love for pizza.

Cut back to the original group of friends at the table. They raise their glasses, toasting to the unforgettable experiences shared over Bon Appétit's signature pizzas. The camera zooms out, capturing the entire restaurant in the background, filled with people relishing each moment of their Happy Hour at Bon Appétit Pizza.

The voiceover concludes, "Join us at Bon Appétit Pizza for Happy Hour, and indulge in the happiness that comes with every bite. Life is better with pizza."

As the screen fades to black, the Bon Appétit Pizza logo appears, reminding viewers to visit their nearest restaurant to experience their own Happy Hour filled with laughter, delicious pizza, and unforgettable memories.

Note: This TV spot concept is fictional and created solely for this writing assignment.

Bon Appétit Pizza TV commercial - Happy Hour produced for Bon Appetit Pizza was first shown on television on July 12, 2015.