What the Tide+Bleach TV commercial - Karate is about.

In this action-packed Tide+Bleach TV spot titled "Karate," viewers are introduced to the talented and spirited Alison Becker. The commercial takes us on a thrilling journey as Alison showcases her karate skills while effortlessly tackling tough stains.

The advertisement begins with an energetic and catchy soundtrack, instantly grabbing the attention of the audience. The scene opens to Alison, dressed in a crisp, white karate uniform, poised to demonstrate her formidable stain-fighting abilities. Her confidence and determination are palpable as she addresses the camera with a mischievous smile.

As the music intensifies, we witness Alison's impressive mastery of karate moves. She performs intricate kicks and punches, perfectly synchronized with her fast-paced choreography. The camera captures each swift movement, showcasing her agility and strength. As she strikes, stains mysteriously appear on the fabric in front of her, symbolizing the everyday challenges we face in keeping our clothes clean.

Suddenly, with a quick spin kick, Alison whips out a bottle of Tide+Bleach, revealing the secret weapon behind her stain-fighting prowess. With a swift twist of the cap, she pours the powerful detergent into a nearby bucket, unleashing a burst of intense foam. The foam envelopes the entire area, symbolizing the deep cleansing power of Tide+Bleach.

With a determined look in her eyes, Alison fearlessly takes on the stains. With each punch and kick, the stains vanish as if by magic. From grass stains to red wine spills, nothing can stand in Alison's way. The TV spot beautifully captures the satisfying moments when the stains disappear, leaving behind nothing but fresh, clean fabric.

Throughout the commercial, the message is clear: Tide+Bleach is the ultimate stain-fighting weapon, capable of tackling even the toughest stains with ease. It conveys a sense of empowerment to the viewers, inspiring them to face life's messes fearlessly, just like Alison.

The TV spot concludes with Alison striking a final triumphant pose, standing amidst a spotless sea of white fabric. The screen transitions to a bold graphic showcasing the Tide+Bleach logo, reinforcing the product's trustworthiness and effectiveness.

In summary, the Tide+Bleach TV spot featuring Alison Becker combines the excitement of karate with the power of Tide+Bleach detergent. It emphasizes the product's ability to eliminate stains and leaves viewers feeling motivated and encouraged to take on any stain-fighting challenge that comes their way.

Tide+Bleach TV commercial - Karate produced for Tide was first shown on television on February 10, 2014.