Find out all about your favorite commercial!

Advertisers

Advertisers of the Farmers Insurance TV Spot, 'The More You Know'

Farmers Insurance TV commercial - The More You Know
Farmers Insurance

Farmers Insurance is an American insurance company that provides a wide array of insurance products, including auto, home, life, business, and renters insurance, to its customers. Farmers Insurance wa...

What the Farmers Insurance TV commercial - The More You Know is about.

Farmers Insurance TV commercial - The More You Know

In the world of insurance, there are countless advertisements that aim to capture the attention of viewers. One notable TV spot that has gained significant popularity is Farmers Insurance's 'The More You Know' campaign. This captivating advertisement not only entertains viewers but also educates them about the importance of having reliable coverage.

The commercial opens with a picturesque countryside, where a group of farmers is seen tending to their crops. As the camera focuses on a middle-aged farmer named John, his distinct passion for his profession is evident. The voiceover begins, conveying an air of wisdom and authority as it introduces the concept of knowledge in the insurance world.

An unexpected twist occurs when the camera zooms in on John's face, transforming his features into a charming, animated version. This creative choice by Farmers Insurance aims to captivate viewers by adding a touch of whimsy and making the message more relatable. John's animated persona becomes the focal point of the advertisement, as he holds a miniature book labeled 'Insurance 101.'

As the music swells, John's enthusiasm becomes contagious as he mesmerizes viewers with a wealth of insurance knowledge. He effortlessly flips through the pages of the book, revealing a series of engaging and valuable tips about insurance coverage that most people may not be aware of. These tips cover a wide range of topics, including liability protection, auto insurance, home insurance, and even specialized coverage for farmers like himself.

What sets this advertisement apart is its ability to educate without being overwhelming. The information is presented in bite-sized pieces, making it easily digestible for viewers. John's character radiates warmth and approachability, ensuring that viewers remain engaged throughout the commercial.

An important aspect of this TV spot is its focus on the audience's empowerment. Farmers Insurance understands that knowledge is power, and by equipping viewers with insightful information, they encourage responsible decision-making in securing the right insurance coverage. This empowering message resonates with individuals who want to protect their assets and loved ones in the face of unexpected events.

The commercial concludes with John closing the tiny book and urging viewers to take action, reminding them that "The more you know, the better you can plan." This powerful statement encapsulates the essence of the advertisement, shining a spotlight on the importance of informed decision-making to achieve peace of mind.

Farmers Insurance's 'The More You Know' TV spot cleverly combines entertainment and education to leave a lasting impression on viewers. With its captivating animation, relatable protagonist, and wealth of insurance knowledge, this advertisement successfully highlights the value of knowing the ins and outs of insurance coverage. By inspiring viewers to be proactive and well-informed, Farmers Insurance aims to be the go-to choice for individuals seeking reliable protection in an ever-changing world.

Farmers Insurance TV commercial - The More You Know produced for Farmers Insurance was first shown on television on July 25, 2013.

Frequently Asked Questions about farmers insurance tv spot, 'the more you know'

actor J.K. Simmons In 16 new ads, the brand's iconic 'Professor Burke' spokescharacter hilariously demonstrates why homeowners shouldn't cut corners in critical decisions. Farmers Insurance has launched a multichannel ad campaign featuring Academy Award-winning actor J.K. Simmons: 'Don't Compromise. '

They feature stories of animals gone wild, bizarre car accidents, and claims from homeowners that make it into the Farmer's “Hall of Claims.” Each commercial concludes with the simple punch line: “We know a thing or two, because we've seen a thing or two.”

J.K. Simmons A man makes his way to his seat at a baseball game to find that he has a giant cement pillar blocking his view. J.K. Simmons, spokesman for Farmers Insurance, notices the predicament the man is in because of getting a cheap, low quality seat and tells him that Farmers Insurance offers both quality and savings.

We know a thing or two because we've... - Farmers Insurance | Facebook.

Dean Gerard Winters (born July 30, 1964) is an American actor and stuntman.

actor Kevin Miles Jake is portrayed by actor Kevin Miles (also credited as Kevin Mimm). The Chicago native studied at Chicago Academy for the Arts and Webster University's Conservatory of Theatre Arts in St. Louis before moving to L.A. He has starred in State Farm commercials since 2020, but you've likely seen him in other roles.

"Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals & happiness." "The farmer has to be an optimist or he wouldn't still be a farmer." "A good farmer is nothing more nor less than a handy man with a sense of humus."

In developing its new logo, Farmers relied upon its first logo designed in 1928 when the company was founded. In that inaugural logo, the warmth of a sunrise represented the optimism of a new day. Some 30 years later, a shield image was added to the sunrise to symbolize protection.

Popular on Variety Though he's appeared in more than 50 movies and several hit TV shows, J.K. Simmons is perhaps still best known as the deadpan professor in Farmer's Insurance commercials. “It's humbling, to say the least,” says the 59-year-old actor.

If it seems like J.K. Simmons is even more omnipresent than usual these days, that's because he is. In addition to his familiar commercial pop-ins as the Farmers Insurance professor, the 66-year-old character actor racked up more than a dozen credits in 2021.

Contents

  • UnitedHealth Group.
  • Ping An Insurance Group.
  • AIA.
  • China Life Insurance.
  • Elevance Health.
  • Allianz.
  • Cigna.
  • Chubb.

Ranking of the 20 largest insurance companies according to Forbes

RankCompanyClass of business
1UnitedHealth GroupLife and health
2Ping An Insurance GroupLife and non-life
3AllianzLife and non-life
4AXA GroupLife and non-life

Videos

Watch Farmers Insurance TV Commercial, 'The More You Know'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in Farmers Insurance TV Spot, 'The More You Know'

Alexandra Chun photo
Celeste Pechous photo
J.K. Simmons photo
Agenices

Agenices of the Farmers Insurance TV Spot, 'The More You Know'

Farmers Insurance TV commercial - The More You Know
Accent Marketing

Accent Marketing is a Louisville-based company that specializes in customer engagement solutions for various industries. The company was founded in 1993 and has since grown to become a leading provide...

Farmers Insurance TV commercial - The More You Know
RPA

RPA stands for Robotic Process Automation, which is a technology that helps to automate business processes. Companies are implementing RPA solutions to reduce the manual effort and increase the effici...

Farmers Insurance TV commercial - The More You Know
ZenithOptimedia

ZenithOptimedia is a global advertising and media communications agency that operates in over 70 countries worldwide. The company was formed in 2001 through the merger of two leading advertising agenc...

TV commercials

Similar commercials

AT&T Mobile Share for Business TV Spot, 'Sharing'
Victory Motorcycles Red Tag Rush Sales Event TV Spot, 'No Hesitation'
T-Mobile TV Spot, 'Samsung Galaxy S5' Song by Said The Whale
Verizon TV Spot, 'Tuba Performance'
1018 September 30, 2012
Best Buy Gift Card TV Spot, 'Phone Carriers' Featuring Amy Poehler
Yamaha Star Motorcycles TV Spot, 'Ride On' Song by Gooding
2014 Yamaha Viking TV Spot, 'Real World Tough'
Heineken Star Bottle TV Spot, 'Deja Vu' Song by R.D. Burman
Can-Am Spyder TV Spot, 'Moment'
GEICO TV Spot, 'Genies'
1057 October 31, 2014
Pizza Hut 3 Cheese Stuffed Crust Pizza TV Spot, 'Gary'
Miller High Life TV Spot, 'Spirit Level'