Find out all about your favorite commercial!

Advertisers

Advertisers of the Miller High Life TV Spot, 'Spirit Level'

Miller High Life TV commercial - Spirit Level
Miller High Life

Miller High Life is an American beer brand that has been around for over 100 years. The company was founded in 1855 in Milwaukee, Wisconsin, by Frederick Miller, who came to the United States from Ger...

What the Miller High Life TV commercial - Spirit Level is about.

Miller High Life TV commercial - Spirit Level

Miller High Life TV Spot, 'Spirit Level' takes viewers on a captivating journey, showcasing the essence of the beer and highlighting its unique approach to life. This visually stunning ad ventures beyond the ordinary, urging viewers to break free from the constraints of conformity and embrace a life filled with passion and purpose.

The ad commences with a panoramic shot of a picturesque countryside, as lush green fields extend as far as the eye can see. A gentle breeze rustles the leaves of towering oak trees, setting a serene and captivating ambiance. Soft instrumental music begins to play, inviting viewers into a realm where the ordinary dissolves, and the extraordinary takes center stage.

As the camera pans across the landscape, it finally settles on a group of individuals, each representing a diverse range of personalities and interests, all united by their love for Miller High Life. This eclectic group embodies the spirit of the brand, showcasing that Miller High Life is not just a beer but a way of life.

The characters embark on a series of awe-inspiring adventures, defying societal norms and embracing their passions with gusto. From a daring mountaineer scaling the peaks of a vast mountain range to a tango dancer gracefully entwined in the arms of her partner, each person exemplifies the Miller High Life ethos: Fearlessly pursue your dreams and always strive to live life to the fullest.

Throughout the ad, glimpses of the iconic Miller High Life beer bottle are interspersed, acting as a symbol of liberation and authenticity. The distinctive gold foil and red label serve as a constant reminder that within each individual lies the potential to break free from life's constraints and reach new heights.

The ad concludes with an exhilarating scene, where the cast of characters gathers on a mountaintop, toasting their Miller High Life bottles against the backdrop of a breathtaking sunset. The message is crystal clear - Miller High Life is not just a beer; it's a celebration of the human spirit and a catalyst for personal growth and fulfillment.

With its stunning cinematography, compelling characters, and a powerful message of embracing individuality, Miller High Life TV Spot, 'Spirit Level' leaves a lasting impression. It defies convention and challenges viewers to cast aside their inhibitions, reminding them that life is meant to be lived boldly and passionately, one Miller High Life at a time. Cheers to the spirit of adventure!

Miller High Life TV commercial - Spirit Level produced for Miller High Life was first shown on television on May 2, 2021.

Frequently Asked Questions about miller high life tv spot, 'spirit level'

Miller High Life is an American-style Lager. Balanced, approachable and refreshing, it's known for its perfect storm of tiny bubbles. For more than 100 years, Miller High Life has been known as the Champagne of Beers, and it's been served in the same iconic bottle since 1903.

4.6% Its crisp, easy-drinking flavor is the epitome of the American lager category with a 4.6% alcohol by volume. As the Champagne of Beers, Miller High Life is the perfect balance of flavor and refreshment - it's crisp, with a slight sweetness balanced by bitterness and its signature effervescence.

True to its original recipe, it's brewed with a proprietary blend of malted barley, hops from the Pacific Northwest, and Miller yeast.

With its high level of carbonation and clear color, similar to that of Champagne, the winning name that was chosen was Miller High Life, with the slogan, “The Champagne of Bottled Beer.” Originally bottled in mini “champagne” bottles to set it apart from other beers, Miller High Life is the longest running product from ...

BREWER: MILLER BREWING CO. A favorite among bartenders, brewers, and beer lovers in general, Miller High Life was launched as Miller Brewing Company's flagship beer in 1903. Its crisp, easy-drinking flavor is the epitome of the American lager category.

Milwaukee “It's also not as crisp as some of the other light beers, which makes it way more chuggable.” Who knows if that is intentional. High Life is brewed at the same Milwaukee-based Miller Brewing plant that makes plenty of other déclassé beers, including everything from Miller Lite, to Milwaukee's Best to MGD and Colt 45.

Miller beer is also one of the most alcoholic beers containing up to 7.8% alcohol. However, it is an American-style beer known for its consistently smooth and crisp taste.

Beer Alcohol Content Beer contains between 4-7% ABV, with the average being 5%. Therefore, if you're drinking a 12-ounce beer at 5% ABV, that equals 0.6 ounces of alcohol per serving.

Commercial Description: A favorite among bartenders, brewers, and beer lovers in general, Miller High Life was launched as Miller Brewing Company's flagship beer in 1903. Its crisp, easy-drinking flavor is the epitome of the American lager category.

When Philip Morris Cos. acquired the brewery in 1969, High Life was considered a luxury product. McCann-Erickson, the label's new advertising firm, gave High Life an everyman rebrand under the “Miller Time” campaign. From 1970 to 1978, Miller High Life sales quadrupled, according to AdAge.

MillerCoors, American brewing company formed in 2008 through the merger of SABMiller PLC and Molson Coors. In addition to its signature Miller and Coors brands, MillerCoors produces numerous popular beverage lines, including Milwaukee's Best, Blue Moon, and Leinenkugel's. Its headquarters are in Chicago.

Carlsberg Elephant is one of the strongest beers in India, known for its high alcohol content. It has an ABV (alcohol by volume) of 7% This Danish-origin beer has a deep golden colour with a malty aroma and a bitter aftertaste. Carlsberg Elephant is perfect for those who enjoy strong beers with a distinct flavour.

Videos

Watch Miller High Life TV Commercial, 'Spirit Level'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Agenices

Agenices of the Miller High Life TV Spot, 'Spirit Level'

Miller High Life TV commercial - Spirit Level
Quaker City Mercantile

Quaker City Mercantile is a Philadelphia-based company known for its innovative and creative approach to branding and marketing. The company was founded in 2007 by Steve Grasse, who wanted to shake up...

Products

Products Advertised

Miller High Life
TV commercials

Similar commercials

Modelo TV Spot, 'Work for It' Song by Ennio Morricone
Victory Motorcycles TV Spot, 'Project 156'
Miller High Life TV Spot, 'Andouille Master'
Apple iPhone 5s TV Spot, 'Powerful' Song by Pixies
Miller High Life TV Spot, 'Stack'
Twix TV Spot, 'Sala de Descanso'
780 October 23, 2013
Miller High Life TV Spot, 'Sports'
The General TV Spot, 'Unhappy Insurance Company'
Dunkin' Donuts Extra Extra Coffee Creamer TV Spot, 'Coffee Done Right'
Intuit QuickBooks TV Spot, 'Where the Pipes Are'
Miller High Life TV Spot, 'Always Just Right'
Miller High Life TV Spot, 'Porch'
1189 September 1, 2020