"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

Colors Bud Light Seltzer TV Spot, 'Colors' Song by Black Pumas.

“Dilly dilly” does have a history, notably in the folk song “Lavender Blue,” which Burl Ives recorded in 1949. Another version of the song appeared in the 2015 Disney film “Cinderella,” though the creative directors at Wieden & Kennedy said they were unaware of the song when they wrote the spot.

Four young friends at a festival find their spirits dampened as they are suddenly caught in the rain. However, when one woman begins handing out Bud Light beers to her pals as "Chicken Fried" by Zac Brown Band plays, the good vibes bounce back to life.

Bud Light is a premium beer with incredible drinkability that has made it a top selling American beer that everybody knows and loves. This light beer is brewed using a combination of barley malts, rice and a blend of premium aroma hop varieties.

Bud Light Was Made to Compete With Miller Lite Less Filling.” To get its own cut of the pie, Budweiser launched Budweiser Light in 1982, shortening the name to Bud Light two years later.

Within the #Upforwhatever spirit, Bud Light printed an assortment of slogans on each beer label, one of which was the following:“The perfect beer for removing 'no' from your vocabulary for the night.” Even though the company aimed to spread the message of people coming together and having fun, some consumers thought ...

Note: Although Baldwinsville is the actual home of Bud Light Seltzer, the TV commercials are set in the real town of Seltzer, Pa.

After Dylan Mulvaney, the transgender influencer, promoted the beer on Instagram, conservatives called for a boycott. The fallout has grown to include the retailer Target and the country singer Garth Brooks.

Dillybags are mainly designed and used by women to gather and transport food, and are most commonly found in the northern parts of Australia. Dillybags from Arnhem Land. Dilly comes from the Jagera word dili, which refers to both the bag and the plants from which it is made.

Bud Light's newest advertisement shows a young group of friends drinking beer in the rain at a country music festival as "Chicken Fried" by the Zac Brown Band plays in the background. "Rain or shine, it's always easy to enjoy a Bud Light," the caption of the 30-second YouTube video reads.

Numb Turns out, that guitar-driven soundtrack was authored by none other than Gary Clark Jr. Directed by Chloé Zhao, the ad is set to a live version of Clark's 2012 track, "Numb," and his uniquely atmospheric take on "The Star-Spangled Banner."