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Cigna TV commercial - Stress Plan
Cigna

Cigna is a global health services company that offers a wide range of insurance products and services. The company's mission is to improve the health, well-being, and peace of mind of those they serve...

What the Cigna TV commercial - Stress Plan is about.

Cigna TV commercial - Stress Plan

Title: Cigna TV Spot, 'Stress Plan' Featuring Queen Latifah: Embracing the Power of Self-Care

Introduction:In the fast-paced world we live in, stress has become an unwelcome companion for many. Cigna, a trusted health services organization, understands the detrimental effects stress can have on our overall well-being. To address this issue, Cigna partnered with the talented and renowned actress, Queen Latifah, for their captivating TV spot titled 'Stress Plan.' In this enlightening commercial, Queen Latifah encourages viewers to prioritize their mental and emotional well-being through the power of self-care.

Visuals:The TV spot begins with a busy urban backdrop, bustling with people rushing through their daily lives. Amidst this chaos, Queen Latifah, exuding an aura of confidence and serenity, stands as a beacon of hope. As she strolls through the city streets, the camera intermittently shifts to individuals from various walks of life, each encapsulated by stress and anxiety. These visual cues serve to emphasize the widespread impact of stress, regardless of background or profession.

Narration:Queen Latifah's soothing yet commanding voice narrates the spot, conveying a sense of empathy as she shares her own experiences with stress. Her words carry weight and authenticity, making her the perfect ambassador for Cigna's message of wellness.

Script:

Queen Latifah (narration): "Life can be overwhelming. We all know how stress can affect us. But what if there was a way to regain control?"

As the narration unfolds, Queen Latifah introduces viewers to Cigna's comprehensive Stress Plan, inspired by real-life success stories of individuals who have overcome their stress-related challenges.

Visuals:The commercial transitions into a series of vignettes, showcasing individuals engaging in various stress-relieving activities. From yoga and meditation to spending quality time with loved ones, each scene illustrates the power of self-care and its ability to empower individuals to reclaim their lives.

Queen Latifah (narration): "Cigna understands that each person's journey is unique, and that's why they provide tailored solutions for every individual."

The spot focuses on the diverse range of stress management services offered by Cigna. Personalized wellness programs, access to mental health resources, and comprehensive healthcare coverage are just some of the ways in which Cigna supports individuals in their quest for a stress-free life.

Visuals:The commercial showcases individuals participating in Cigna's stress management programs, attending therapy sessions, and engaging in physical activities with professional guidance. These visuals convey a sense of support and empowerment, highlighting the effectiveness of Cigna's comprehensive approach.

Queen Latifah (narration): "It's time to embrace self-care and put yourself first. Cigna will be there every step of the way."

Conclusion:The TV spot wraps up with Queen Latifah encouraging viewers to prioritize their well-being by utilizing the resources Cigna provides. She emphasizes the importance of self-care, emphasizing that taking care of oneself is not a luxury but a necessity. The commercial ends with the Cigna logo and a call to action, encouraging viewers to take the first step towards a stress-free life.

By featuring the inspiring presence and authentic voice of Queen Latifah, Cigna successfully conveys a powerful message of hope and resilience. 'Stress Plan' reminds us that there is support available for those facing stress-related challenges, and offers a gentle nudge towards a healthier, happier life.

Cigna TV commercial - Stress Plan produced for Cigna was first shown on television on September 15, 2019.

Frequently Asked Questions about cigna tv spot, 'stress plan' featuring queen latifah

Queen Latifa One of her most notable commercial voice over partnerships came in the early 2000s with a line of CoverGirl products. But that's just the top of the pile – Latifah has been nothing short of prolific in the voice over world, having voiced iconic commercials for Pizza Hut.

She created the daytime talk show The Queen Latifah Show, which ran from 1999 to 2001, and again from 2013 to 2015, in syndication.

The voice-over is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. Synchronous dialogue, where the voice-over is narrating the action that is taking place at the same time, remains the most common technique in voice-overs.

The EqualizerSince 2021Living Single1993 – 1998The Queen Latifah Show1999 – 2015Star2016 – 2019The Fresh Prince of Bel‑Air1990 – 1996Ladies First: A Story of Women in...Since 2023 Queen Latifah/TV shows

Queen Latifah, byname of Dana Elaine Owens, (born March 18, 1970, Newark, New Jersey, U.S.), American musician and actress whose success in the late 1980s launched a wave of female rappers and helped redefine the traditionally male genre. She later became a notable actress.

A voice actor lending their voice for a Pixar animated movie is an example of a voice over. Furthermore, a person recording an explanation for their work presentation is also a voice over. Someone explaining a video they made for YouTube using their own voice is voice over work.

Top 7 tips to write voice-over scripts

  1. Have a clear message.
  2. Write as you would speak.
  3. Use the right tone.
  4. Keep it short.
  5. Make it easy to say.
  6. Add pauses for effect.
  7. End with a call to action.

Written by Richard Wenk, it stars Denzel Washington in the lead role, along with Marton Csokas, Chloë Grace Moretz, David Harbour, Bill Pullman, and Melissa Leo. The film focuses on a retired U.S. Marine and DIA Officer who reluctantly returns to action to protect a teenage prostitute from members of the Russian mafia.

She's now advocating for judgment-free obesity care. Queen Latifah told Insider she was first body shamed in the third grade. While starring in "Living Single" she was told that she and her co-stars needed to lose weight. She joined the It's Bigger Than Me campaign to help end the stigma against obesity.

Be bold, be brave enough to be your true self. I made decisions that I regret, and I took them as learning experiences... I'm human, not perfect, like anybody else.

A voice-over is a narration done by a broadcast reporter, usually reading from a script. The reporter's voice is recorded over a sequence of video clips that tell a story.

In narration, a voice is describing the action on-screen, and telling a story based on what's happening. In non-narration, the voiceovers are informational, instructional, and educational. Despite the type, a good voice-over should always have audio clarity, pacing, vocal tone and inflection, and proper pronunciation.

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Watch Cigna TV Commercial, 'Stress Plan'

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Actors

Actors who starred in Cigna TV Spot, 'Stress Plan' Featuring Queen Latifah

Queen Latifah photo
Agenices

Agenices of the Cigna TV Spot, 'Stress Plan' Featuring Queen Latifah

Cigna TV commercial - Stress Plan
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

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