HP Inc. is a multinational technology company that specializes in producing personal computers, laptops, printers, and related accessories. The company was formed in November 2015, after Hewlett-Packa...
HP Inc. recently released a captivating TV spot titled "Orchestra." This commercial showcases how HP products can seamlessly merge creativity and technology, resulting in awe-inspiring masterpieces.
The commercial opens up with a diverse group of musicians seated in an expansive concert hall, each holding a single note. Suddenly, the conductor walks up to his HP Spectre x360, opens it to convert the laptop into a tablet to start the show. He presses a key, and the screen fills with vibrant colors, bringing a burst of energy into the hall.
As the conductor begins to play his digital instrument, every musician joins in, creating an epic composition that fills the concert hall and the audience with excitement. The pianist, a soloist, joins in, and as she begins to play, the keyboard transforms, bringing a virtual orchestra to life.
The commercial draws to a close as the entire hall comes to life, and the digital orchestra continues to play; each instrument is displayed on an HP device. From the powerful and vivid sound of a digitally-created drum set in the background, guitars, close-ups of colored spotlights, and the stunning shots of musicians' faces create a perfect combination of technology, creativity, and music.
The HP Inc. TV spot, 'Orchestra,' ultimately celebrates how HP products can turn simple ideas into extraordinary art. Through this commercial, HP has excellently showcased how technology can inspire creativity and transform it into something exceptional. This TV spot excellently conveys the message that HP products are the best tools for artists and creatives to make their masterpieces.
HP Inc. TV commercial - Orchestra produced for HP Inc. was first shown on television on July 24, 2021.
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