GLAAD, which stands for the Gay & Lesbian Alliance Against Defamation, is a non-profit organization founded in 1985. It is dedicated to promoting LGBTQ advocacy and cultural change. GLAAD's mission is...
The GLAAD TV spot, 'Bullying Harassment: Spirit Day 2019,' is a powerful message aimed at raising awareness and stopping bullying and harassment based on sexual orientation and gender identity. The advertisement is part of a broader campaign launched by GLAAD, a media advocacy organization, to promote Spirit Day, an annual event that provides a platform for supporters to show solidarity with the LGBTQ+ community.
The TV spot features various people standing up against bullying and sending messages of support to the LGBTQ+ community. The ad begins with a montage of individuals stating that they support Spirit Day. The message is clear - everyone deserves to be loved and treated equally, regardless of their gender identity or sexual orientation.
The ad goes further by revealing some of the harsh realities that the LGBTQ+ community has to face daily. Scenes depicting bullying and harassment appear on the screen, accompanied by a voiceover that highlights the high suicide rate among LGBTQ+ youth.
As the commercial moves forward, it shows people speaking out against bullying and offering support to those who may be struggling. By the end of the ad, we are left with a sense of hope, of a world where people are accepted as they are and not judged based on who they love or how they identify.
The 'Bullying Harassment: Spirit Day 2019' TV spot is a moving and uplifting message that aims to inspire people to stand up against bullying and harassment and to support the LGBTQ+ community. The message is direct, and the scenes are powerful, making it clear that we all have a responsibility to create a world where everyone can live without fear of discrimination or violence.
GLAAD TV commercial - Bullying Harassment: Spirit Day 2019 produced for GLAAD was first shown on television on September 5, 2019.
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