Twix is a popular chocolate bar that is manufactured and marketed by Mars, Inc. The candy bar consists of a biscuit base that is topped with a layer of caramel and covered in chocolate. Twix was first...
Twix TV Spot, 'Sala de Descanso': An Unconventional Break
In the bustling heart of a high-rise office building, amidst the monotonous hum of computers and the ceaseless flow of emails, lies a hidden sanctuary known only as the "Sala de Descanso" or the Rest Room. This is where our Twix TV spot begins, taking viewers on a whimsical journey that challenges the norms of office culture and provides a refreshing twist to an otherwise ordinary break.
The ad opens with a cast of characters, representing a diverse array of office workers, huddled around a vending machine. Frustration is etched on their faces as they stare at the limited options available - a choice between satisfying hunger with a Twix bar or opting for something bland and uninspiring.
One bold employee, tired of this routine and seeking a different kind of nourishment, takes a gamble and selects the Twix bar. With a knowing smile, he retreats to the Rest Room, unknowingly setting off a chain of events that will shatter the monotony and spark joy in the hearts of his fellow colleagues.
As the door closes behind him, the Rest Room magically transforms into a vibrant oasis of creativity and indulgence. The dull walls dissolve into lush green forests, bathed in warm sunlight. Desks morph into hammocks, inviting employees to swing and relax to the rhythm of their favorite tunes. A vending machine bursts to life, revealing an array of unexpected delights - Twix bars in all shapes and sizes, with dreamy flavors like caramel cappuccino and s'mores fusion.
The office workers, initially perplexed by these enchanting surroundings, quickly surrender to the allure of the Rest Room. In this tranquil haven, they let loose their imaginations and embrace the freedom to express themselves in ways untethered by workaday constraints.
Some take to dancing, unleashing their hidden talents as the rhythm of forgotten dreams courses through their bodies. Others find solace in art, as brushes and paints materialize from thin air, allowing them to create masterpieces that would rival any famed gallery. And a select few tap into their spiritual side, practicing yoga and meditation amidst the gentle whispers of nature.
As time swirls within the Rest Room, the employees find themselves fully rejuvenated, their spirits soaring and a renewed sense of purpose ignited within their souls. With Twix in hand, they emerge back into the office, radiating a newfound energy that catches the attention of their colleagues.
Through this whimsical and captivating
Twix TV commercial - Sala de Descanso produced for Twix was first shown on television on October 23, 2013.
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