What the Miller High Life TV commercial - Sports is about.
Miller High Life's TV Spot titled 'Sports' is a fun and action-packed commercial that showcases the brand's essence of being the beer for the everyman. The 30-second ad opens with an energetic voiceover that declares that Miller High Life is the MVP of beers as it shows a group of friends playing baseball in a park. The ad then cuts to an intense game of basketball, displaying a young man making an impressive layup.
The commercial then moves onto a scene where an older man is shown struggling to catch a fish; this is followed by a segment where another group of friends are shown playing rugby on a muddy field. The ad then cuts back to the basketball court, and the young man who scored makes another incredible move while the crowd cheers him on.
The high energy of the ad is supported by the catchy tune playing in the background, "I Must Be Dreaming" by Cheap Trick, which adds to the feeling of being in the middle of a lively sports event.
The commercial conveys Miller High Life's message of being the ultimate beer for the everyday person, one who plays sports with friends, goes fishing, and enjoys a beer while socializing. The ad successfully communicates the brand's message and values, which makes it an entertaining and engaging commercial ideal for sports fans and beer drinkers alike.
Overall, the 'Sports' TV Spot from Miller High Life is a spirited and uplifting advertisement that showcases the brand's message of being the beer for every lifestyle.
Miller High Life TV commercial - Sports produced for
Miller High Life
was first shown on television on June 8, 2020.
Frequently Asked Questions about miller high life tv spot, 'sports'
Commercial Description: A favorite among bartenders, brewers, and beer lovers in general, Miller High Life was launched as Miller Brewing Company's flagship beer in 1903. Its crisp, easy-drinking flavor is the epitome of the American lager category.
Its crisp, easy-drinking flavor is the epitome of the American lager category. True to its original recipe, it's brewed with a proprietary blend of malted barley, hops from the Pacific Northwest, and Miller yeast.
Since 1907, the Miller High Life Girl on the Moon has been a mystery. Some say it is supposed to be the founder, Frederick Miller's granddaughter. According to company legend, Miller's advertising manager got lost in the woods of Wisconsin when he saw a crystal-clear vision of the girl on the moon.
The committee argued that Miller High Life's slogan infringes on Champagne's protected designation of origin. "This destruction is the result of a successful collaboration between Belgian customs authorities and the Comité Champagne," Charles Goemaere, managing director of the Comité Champagne, said in a statement.
When Philip Morris Cos. acquired the brewery in 1969, High Life was considered a luxury product. McCann-Erickson, the label's new advertising firm, gave High Life an everyman rebrand under the “Miller Time” campaign. From 1970 to 1978, Miller High Life sales quadrupled, according to AdAge.
With its high level of carbonation and clear color, similar to that of Champagne, the winning name that was chosen was Miller High Life, with the slogan, “The Champagne of Bottled Beer.” Originally bottled in mini “champagne” bottles to set it apart from other beers, Miller High Life is the longest running product from ...
When Philip Morris Cos. acquired the brewery in 1969, High Life was considered a luxury product. McCann-Erickson, the label's new advertising firm, gave High Life an everyman rebrand under the “Miller Time” campaign. From 1970 to 1978, Miller High Life sales quadrupled, according to AdAge.
American
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.
Social-media users are now calling for a boycott of Miller Lite over what they describe as a "woke" advert. It follows a backlash against Bud Light over a partnership with a transgender influencer. The commercial at the center of the outrage discusses the historical role that women played in beer brewing.
This is pretty neutral in terms of cloying (Budweiser) or more sour/bitter (Heineken). Some of the sweetness in this takes on a slight honey or corn syrup note, and there is a touch of cereal or sweet malt in here as well. This is light-bodied, crisp, refreshing, and super drinkable!
This statistic shows the share of Americans who drank Miller High Life in the past 3 months in 2018, by age. In that year, 20.50 percent of respondents aged 18 to 29 years stated that they drank Miller High Life in the past 3 months.
American-style Lager
Miller High Life is an American-style Lager. Balanced, approachable and refreshing, it's known for its perfect storm of tiny bubbles. For more than 100 years, Miller High Life has been known as the Champagne of Beers, and it's been served in the same iconic bottle since 1903.
