What the The General TV commercial - Bad Driving Record is about.

The General TV Spot, 'Bad Driving Record' is a commercial advertisement for The General Car Insurance that highlights how they provide coverage to individuals who have a bad driving record. The commercial begins with a man having a conversation on the phone with his insurance agent and informing him that he has recently been in an accident. The agent indicates that due to his previous driving history, he is not eligible for coverage with their company. The man ends the call and heads outside to his car, only to find it has been vandalized.

The scene then switches to a group of teenagers who are breaking into cars in the neighborhood. The man, now frustrated and irritated, confronts the teenagers, only for them to mock him and drive away in a car. The commercial then shows The General Car Insurance as a solution to his problem and highlights that they provide coverage to drivers with a bad driving record or a history of accidents.

The TV spot is effective because it touches on the frustration and difficulties individuals with a bad driving record face when trying to get insurance coverage. By using humor to illustrate a frustrating situation, it withholds the attention of the audience and makes them realize that The General Car Insurance can provide a solution to their problem. The commercial effectively communicates the brand's value proposition and shows how it can help individuals in need of coverage. Overall, The General TV Spot, 'Bad Driving Record' is a successful advertisement that entertains, informs, and persuades viewers to consider The General Car Insurance for their car insurance needs.

The General TV commercial - Bad Driving Record produced for The General was first shown on television on October 27, 2013.