What the SafeAuto TV commercial - Mom Quotes is about.

SafeAuto's 'Mom Quotes' TV spot is a 30-second commercial that features a group of middle-aged women who are discussing their sons' driving habits. As they chat in a living room, one mom recounts how her son got into an accident and totaled his car, while another mom reveals how her son was pulled over for not having insurance.

The scene then cuts to a young man driving his car, clearly stressed and overwhelmed by the thought of getting into an accident or getting a ticket. He then sees a billboard for SafeAuto, with the company's tagline, "minimum coverage for minimum budgets."

The spot effectively communicates the message that SafeAuto provides affordable coverage for those who are on a tight budget. The use of real-life quotes from mothers not only adds a sense of authenticity to the commercial but also resonates with the audience.

Overall, this TV spot is a creative and effective way for SafeAuto to promote its low-cost insurance offerings to a broad audience. Through the use of relatable scenarios and a catchy tagline, SafeAuto encourages drivers to consider their coverage options while expressing empathy and understanding for those on a tight budget.

SafeAuto TV commercial - Mom Quotes produced for SafeAuto was first shown on television on April 1, 2019.