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Pilot Pen FriXion Clicker TV commercial - Josh
Pilot Pen

Pilot Pen is a renowned company that has been at the forefront of the writing instrument industry for many decades. Founded in Japan in 1918, Pilot has consistently delivered high-quality pens that co...

What the Pilot Pen FriXion Clicker TV commercial - Josh is about.

Pilot Pen FriXion Clicker TV commercial - Josh

Title: "Josh's Journey"

[Opening shot]The TV commercial begins with a close-up shot of Josh, a young aspiring writer, sitting at his cluttered desk, surrounded by stacks of paper.

[Voiceover]Narrator: "Meet Josh, a writer in search of perfection."

[Scene 1]As the camera pans out, we see Josh scribbling furiously with a regular pen, only to crumple up the paper in frustration. He sighs, clearly dissatisfied with his work.

[Voiceover]Narrator: "But what if there was a pen that could erase his mistakes?"

[Scene 2]Josh's eyes widen as he watches a Pilot Pen FriXion Clicker commercial on his laptop, showcasing its remarkable erasable ink.

[Voiceover]Narrator: "Introducing the Pilot Pen FriXion Clicker, a pen that's as adventurous as you are."

[Scene 3]Josh rushes out of his apartment and into a world filled with bustling streets. He finds himself in a crowded coffee shop.

[Voiceover]Narrator: "With the FriXion Clicker, your mistakes become stepping stones."

[Scene 4]Josh pulls out his FriXion Clicker pen and begins to write on a fresh page. He looks out the window, observing the people bustling past.

[Voiceover]Narrator: "Josh found the freedom to explore, erase, and create."

[Scene 5]The camera cuts to various shots of Josh's writing journey. We see snippets of him jotting down his thoughts at different locations, erasing and refining his work with each stroke of the FriXion Clicker.

[Voiceover]Narrator: "With the FriXion Clicker, your possibilities are endless. Write fearlessly, knowing you can always start again."

[Scene 6]The screen fades to black, displaying the Pilot Pen logo and the tagline, "Pilot Pen FriXion Clicker: Rewrite your story."

[Closing shot]Josh is seen sitting at his desk once again, this time with a satisfied smile on his face as he holds up a stack of perfectly written pages.

[Voiceover]Narrator: "Pilot Pen FriXion Clicker, the pen that empowers you to write the story you've always imagined."

As the commercial ends, viewers are left with an impression of the limitless opportunities that the FriXion Clicker provides for aspiring writers like Josh, encouraging them to embrace their creativity without

Pilot Pen FriXion Clicker TV commercial - Josh produced for Pilot Pen was first shown on television on August 17, 2014.

Frequently Asked Questions about pilot pen frixion clicker tv spot, 'josh'

FriXion ink “erases” due to Pilot's exclusive thermo-sensitive ink technology. If you need to make corrections on the page, simply “Frixion-It” by rubbing with the FriXion eraser tip as if using a regular pencil eraser. When rubbing, the ink heats up to over 60°C and becomes invisible.

And it'll just erase. Right off super handy. So that's a really great thing you don't feel like get it wet like the water-soluble. Ones or the air erase little ones that don't always come out this.

Pilot's best-selling rollerball allows you to cleanly write, erase the ink by friction and rewrite - all with the same pen. Simply rub out your mistakes with the eraser stud and watch the ink disappear as if by magic!

Pilot Nearly three decades later, in 2007, Pilot debuted their own erasable pen by the name of FriXion.

It writes smoothly and erasable too. I recommend this pen to everyone. Especially people that are perfectionists because you don't have to write out or scratch notes. Just erase them.

If you need erasability, or want a pencil alternative, then I highly recommend it. The friction eraser works well, removing most ink from the page when needed. It's impressive, and there isn't a better option. (Pro tip: You don't need special paper or notebooks for the eraser to work.)

The Frixion pen contains a unique ink that is thermo-sensitive. When you rub the eraser on the end of the pen against the paper, you generate enough friction heat to turn the ink invisible (making it look like it has been erased).

It writes smoothly and erasable too. I recommend this pen to everyone. Especially people that are perfectionists because you don't have to write out or scratch notes. Just erase them.

The Frixion ink is actually a combination of two things: gel ink, and a thermo ink. The addition of the thermo ink is what makes the gel ink disappear with heat. But note, Frixion pens are basically gel pens with some added thermo ink.

Our spirit of innovation has always focused on serving consumer's writing needs and making writing a pleasure. Our state-of-the-art manufacturing facilities in the United States, Japan and around the world operate under strict quality control standards, ensuring the superior quality of all Pilot products.

The first PILOT pens were launched in Japan in 1918. At this time, the country was opening up to Western influences and was importing European techniques.

The Frixion pen is made by Japanese stationery maker Pilot, which is famous for its erasable ink.

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Agenices

Agenices of the Pilot Pen FriXion Clicker TV Spot, 'Josh'

Pilot Pen FriXion Clicker TV commercial - Josh
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

Products

Products Advertised

Pilot Pen FriXion Erasable Ball Clicker
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