Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
The 2014 Kia Optima TV spot titled 'Backing In' was a playful and creative advertisement that showcased the smart parking assist feature of the Kia Optima. The commercial featured a series of drivers attempting to park their vehicles in tight spaces, struggling and jostling to maneuver into a parking spot, before the Kia Optima driver gracefully glides in backward with ease.
The ad starts with a gentleman trying to parallel park his car on a busy city street, unsuccessfully trying to squeeze his vehicle into the spot amid honking cars and impatient pedestrians. The driver looks defeated and frustrated as he contemplates giving up when he notices a female motorist smoothly backing her 2014 Kia Optima into the tight parking spot next to him. The man is awestruck as he witnesses the Kia Optima's smart parking assist feature masterfully gauging the distance and angle of the spot and effortlessly guiding the driver into the spot safely.
The ad's playful tone and upbeat music showcased that the Kia Optima’s smart parking assist feature could make parking easy and hassle-free. The ad highlighted the car's tech-savvy features, luring viewers to experience the benefits of the Smart Parking Assist System by purchasing the Kia Optima. The commercial ends with the tagline "The new 2014 Kia Optima. Not your average mid-size sedan."
In conclusion, the 2014 Kia Optima TV Spot 'Backing In' used a humorous and relatable scenario to demonstrate the car's smart parking assist feature, making it appealing and engaging for potential buyers. The ad showcased the innovative technology of the 2014 Kia Optima and positioned the car as a smart and savvy mid-size sedan.
2014 Kia Optima TV commercial - Backing In produced for Kia was first shown on television on December 31, 2013.
"The Planets, Op. 32" is a renowned orchestral suite composed by Gustav Holst, an English composer. It was written between 1914 and 1917 and consists of seven movements, each representing a different planet of the solar system. The suite premiered in public in 1920 and has since become one of Holst's most famous and frequently performed works.
Each movement of "The Planets, Op. 32" is inspired by the astrological characteristics associated with the respective planet. The movements are as follows:
1. Mars, the Bringer of War: This movement is characterized by its intense and martial rhythms, representing the god of war.
2. Venus, the Bringer of Peace: In contrast to the previous movement, this one is more serene and lyrical, reflecting the goddess of love and beauty.
3. Mercury, the Winged Messenger: This movement is lively and playful, capturing the swiftness and agility of the messenger of the gods.
4. Jupiter, the Bringer of Jollity: Considered one of the most popular movements, it is joyful and majestic, capturing the joviality associated with the king of the gods.
5. Saturn, the Bringer of Old Age: This movement is slow and melancholic, reflecting the solemnity and sense of time passing.
6. Uranus, the Magician: It is characterized by its mysterious and unpredictable nature, capturing the magical qualities associated with the planet.
7. Neptune, the Mystic: The final movement is ethereal and otherworldly, evoking a sense of mystery and spirituality.
"The Planets, Op. 32" is known for its rich orchestration and vivid musical portrayals. Each movement showcases Holst's imaginative and skillful use of orchestral colors and textures to depict the unique character of each planet. The suite has been widely performed and recorded by orchestras around the world, and it continues to captivate audiences with its evocative and atmospheric music.
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