What the Sabra TV commercial - Feel Good Food is about.
Sabra TV Spot, 'Feel Good Food' is a commercial that focuses on the idea that healthy food can also be delicious and indulgent. The ad begins with a group of individuals walking through a farmers market, picking up fresh ingredients for a meal. The camera then cuts to a woman preparing a platter of Sabra hummus and dips, surrounded by friends and family.
As the group sits down to enjoy the food, they are seen laughing, chatting, and having a good time together. The focus then turns to the delicious and nutritious offerings on the table, including pita bread, fruits, and vegetables.
Throughout the ad, the narrator emphasizes the idea that Sabra products are made with fresh, wholesome ingredients, and are the perfect addition to any feel-good meal. The commercial is lighthearted and uplifting, reminding viewers that taking care of themselves and their loved ones can be a joyful and rewarding experience.
Overall, Sabra TV Spot, 'Feel Good Food' is a persuasive and effective promotional tool that showcases the brand's commitment to providing healthy, delicious, and satisfying food options. The ad's message is clear: when you choose Sabra, you're choosing food that not only nourishes your body but also feeds your soul.
Sabra TV commercial - Feel Good Food produced for
Sabra
was first shown on television on March 12, 2018.
Frequently Asked Questions about sabra tv spot, 'feel good food'
Sabra, co-owned as a joint venture between Strauss Group and PepsiCo, has struggled with salmonella and listeria contamination that led to recalls going back to 2015. In December 2021, the brand received a warning letter from the FDA highlighting several violations at its Virginia plant that makes hummus.
It Contains Unncessary Preservatives
While many of these ingredients are not harmful for your health, they're not required to make hummus - so why bother eating them? One ingredient used in Sabra, however, does carry some health concerns: potassium sorbate.
Sabra may be a victim of supply chain disruption. However, exceedingly strong demand for hummus may be another factor behind the shortage. The company is upgrading its facilities to ensure that customers can get their favorite hummus brand in stores. Sabra controls about 60 percent of the U.S. hummus market.
Boycott campaigns
Until 2010, the Strauss Group stated on their English-language website that the company donated food packages to the Golani Brigade of the Israel Defense Forces. Activists in the BDS movement called for boycotts of Sabra products over the donations.
The cause for concern this time was the possibility of Salmonella contamination. Responding to the FDA's evaluation, Sabra temporarily closed down the Virginia plant that year. The hiatus prompted an extensive deep cleaning, facility upgrades and the creation of new employee training protocols.
WARNING LETTER
The inspection was initiated by FDA and VDACS after FDA Investigators collected a sample of Sabra Classic Hummus from retail and subsequent testing revealed the sample contained Salmonella enterica serovar Havana Group G (hereinafter Salmonella Havana).
Sabra issued voluntary recalls of various hummus products in 2015 and 2016 due to potential contamination from listeria. This most recent episode dates back to March 2021, when the FDA discovered a tub of Sabra's 10-ounce Classic Hummus contaminated with salmonella during a sampling at retail.
It Contains Unncessary Preservatives
While many of these ingredients are not harmful for your health, they're not required to make hummus - so why bother eating them? One ingredient used in Sabra, however, does carry some health concerns: potassium sorbate.
The campaign to boycott Sabra at Swarthmore is situated within a broader international movement to hold Israel accountable for human rights abuses and abolish its “three-tiered system of oppression: colonialism, occupation, and apartheid.” In 2005, Palestinian civil society called for the boycott of, divestment from, ...
Company Announcement
Today Sabra Dipping Company, LLC announced that, in partnership with the FDA, it is voluntarily recalling approximately 2,100 cases of 10 oz Classic Hummus because it was potentially contaminated with Salmonella, that was discovered by a routine screen of a single tub by the FDA.
Dive Brief:
It expects Sabra to return to full production capacity in the second half of 2022. Strauss estimated its share of Sabra's operating loss in the second quarter will total $15 million to $17 million. Sabra has faced issues with salmonella and listeria contamination before.
The name of the superhero itself has also been a source of controversy. As The Times reports: “To Israeli Jews, a Sabra can simply be a person born in Israel. But Sabra is also the name of a refugee camp in Lebanon where a Christian militia massacred hundreds of Palestinians while Israeli troops stood by 40 years ago.”
