What the Apple iPhone X TV commercial - Memory is about.

The Apple iPhone X TV Spot, "Memory," is a visually stunning commercial that showcases the power of memories and how they shape our lives. The commercial begins by showing a woman scrolling through various photos and videos on her iPhone X. As she swipes through each memory, a flood of emotions come rushing back.

The music in the background is a simple piano melody that tugs at your heartstrings, making the commercial feel reflective and emotional. In the background, you hear a voiceover saying, "You're more than welcome back anytime." The message paired with the visuals is a testament to the idea that we all have memories we want to cherish forever, and the iPhone X can help us do just that.

Throughout the commercial, you see the woman's life play out through various stages, from childhood to adulthood. The use of slow-motion imagery and beautiful lighting helps to enhance the viewing experience. As different scenes unfold, the iPhone X's various features are on full display. From Portrait Mode to Face ID, the commercial is a showcase of the iPhone X's capabilities.

The commercial builds to an emotional crescendo when the woman watches a video of herself and her partner dancing in the rain. The image freezes, and you hear the woman saying, "It was just us. And the rain. And I had never felt closer to him." These words convey an intimacy and connectedness that is both beautiful and relatable.

The commercial ends with the tagline, "Say hello to the future," showing that the iPhone X is not only a device for storing memories but also a device that is leading us into the future. Overall, the Apple iPhone X TV Spot, "Memory," is a beautiful tribute to the power of memories and the role that technology is playing in helping us cherish them.

Apple iPhone X TV commercial - Memory produced for Apple iPhone was first shown on television on July 11, 2018.