What the Burlington Coat Factory TV commercial - Dad, Were in a Picture! is about.

Burlington Coat Factory is a popular department store chain that offers affordable and fashionable clothing options for men, women, and children. Their television commercial titled "Dad, We're in a Picture!" showcases the store's commitment to making shopping an enjoyable experience for the whole family.

The commercial starts with a father and his two children walking into a Burlington Coat Factory store. The kids are excited to do some shopping, but the dad looks a bit grumpy, which is evident in his face. However, things change as soon as the father enters the store and sees a wall full of picture frames. He gets an idea.

The father takes his kids around the store, trying on different outfits and taking pictures in every outfit. They experiment with different poses and have a lot of fun. The father is shown beaming with joy, and the children have the time of their lives.

With the pictures now developed and framed, the father's mood has completely changed. The commercial ends with the father proudly displaying the framed photos on a wall at home. The father and children share a happy moment and the viewer sees how shopping at Burlington Coat Factory can create wonderful memories.

Overall, the commercial emphasizes the family-friendly environment at Burlington Coat Factory, and the joy and memories that can be created while shopping there. It's an emotional and heartwarming way to showcase the brand's dedication to family values and affordable fashion.

Burlington Coat Factory TV commercial - Dad, Were in a Picture! produced for Burlington was first shown on television on December 15, 2013.