Kate Moss London, July 2023: Last week, Diet Coke and Kate Moss officially launched the new 'Diet Coke Break by Kate Moss' as part of the 'Love What You Love' campaign. Kate Moss and assorted VIP friends celebrated the launch and got a first look at the brand new TV advert in an immersive experience at Marble Arch's Frameless.

London, 16 June 2023: Diet Coke and Kate Moss announced the return for Season 2, after the huge success of last year's launch, where the supermodel and entrepreneur brought her timeless and irreverent style to the brand.

K ate Moss is returning to her partnership with Diet Coke following a “highly successful” stint in 2022. The supermodel is making a return as the face of the soft drinks brand with a new campaign called “Diet Coke by Kate Moss, Love What You Love.”

Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar.

Dear Reader: You are correct that a number of observational studies have linked the regular consumption of artificially sweetened beverages, including diet soda, to adverse health effects. These include weight gain, disruptions to gut health, cardiovascular problems and an increased craving for sweets.

Conspiracy theories The company intentionally changed the formula, hoping consumers would be upset with the company, and demand the original formula to return, which in turn would cause sales to spike. Keough, the company president, answered this speculation by saying "We're not that dumb, and we're not that smart."

Hilda Clark (1872 – May 5, 1932) was an American model and actress, known as the basis for the character depicted in the early-20th-century Coca-Cola advertisement Drink Coca-Cola 5¢.

Bill Clinton, Donald Trump and Major League Baseball Commissioner Bud Selig also are reported to be devoted Diet Coke drinkers. Dave DeCecco, Pepsi-Cola North America spokesman, says his company doesn't keep track of which soft drinks celebrities and other notables are reportedly drinking.

DIET COKE APPOINTS FASHION ICON KATE MOSS AS CREATIVE DIRECTOR. London, 1 July 2022, 13:00 BST: Diet Coke, is privileged to announce that global icon and style visionary, Kate Moss, will take the helm as Creative Director of the brand, as it celebrates its 40th anniversary this year.

To play the game, tap on 'Play Diet Coke game' from the main menu, then stack the falling items on top of each other to reach the target number of items – use your finger to move the hand across to choose where you stack!

Dear Reader: You are correct that a number of observational studies have linked the regular consumption of artificially sweetened beverages, including diet soda, to adverse health effects. These include weight gain, disruptions to gut health, cardiovascular problems and an increased craving for sweets.

The artificial sweeteners and other chemicals currently used in diet soda are safe for most people, and there's no credible evidence that these ingredients cause cancer. Some types of diet soda are even fortified with vitamins and minerals. But diet soda isn't a health drink or a silver bullet for weight loss.