Hilton Hotels is a well-known global hospitality company that operates a wide range of hotels and resorts across the globe. With a history dating back to 1919, Hilton is one of the largest and most re...
Hilton HHonors is a well-known loyalty program for frequent Hilton guests, where one earns points for every stay that they make at Hilton hotels. Recently, Hilton released a new TV spot titled 'Double Points', which seeks to promote the loyalty program to both existing and prospective members.
The advert starts with a series of stunning shots, showcasing the various Hilton properties worldwide. It then cuts to the main character, a woman who is lounging in her hotel room after a busy day. She taps into Hilton's mobile app, and we see her earn double points for her recent stay. She is thrilled by the prospect of earning points twice as fast as before, and her smile says it all.
As the music picks up, we see the woman continue to experience the different perks of being a Hilton HHonors member, such as early check-in and late check-out. The advert ends with the woman walking out of her hotel room with newfound confidence, knowing that her stay at Hilton will double her points and provide her with an unforgettable experience.
Overall, the 'Double Points' TV spot does an excellent job of portraying the value of being a Hilton HHonors member. It highlights the various benefits of the program while showcasing the luxurious accommodations offered by Hilton hotels worldwide. The advert targets both current members and potential members, enticing them to join the program by promising them double points for their stays. It is a fantastic marketing strategy that is sure to resonate positively with Hilton's loyal guests.
Hilton HHonors TV commercial - Double Points produced for Hilton Hotels was first shown on television on February 3, 2013.
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